Marketing Manager - Flavored Malt Beverage/FMB - Field Brand Team - CO

Suntory Global Spirits • Arvada, CO

1d • $110,000 - $130,000

About The Position

Suntory Global Spirits is hiring a Marketing Manager to lead local market development for its Flavored Malt Beverage (FMB) portfolio in Colorado, based in the Denver or Boulder area. This is a leadership role in a growing business area, focused on building new-to-world brands locally and shaping how they are introduced, activated, and scaled. The manager reports to the Director, Field Marketing and works with Brand Marketing to align field and brand initiatives, connecting Brand and Field Marketing, Sales, distributors, customers, agencies, Legal, and Compliance.

The role develops local field marketing plans that translate national brand priorities into commercially effective programs. It leads local activations and commercialization, including innovation launches, sampling, experiential programs, partnerships, sponsorships, and promotions. It also supports sales and distributors through brand education, selling materials, relationships, and market insights.

The manager oversees assigned Brand Investment, including planning, forecasting, allocation, and performance analysis. They ensure activities comply with state regulations, responsible marketing standards, and age-gating requirements, while maintaining quality execution and managing operational risks. The role calls for an entrepreneurial, locally connected marketer who can adapt, use data and field insights to improve programs, and champion inclusive marketing. Travel of up to 50% is required.

Requirements

• At least 5 years of experience in Commercial Marketing, Field Marketing, Trade Development, Brand Marketing, or a related discipline.
• Experience in beverage alcohol, FMB, beer, ready-to-drink, convenience, grocery, or another fast-moving, regulated category.
• Strong understanding of the local community, including venues, customers, events, communities, and social environments that influence what is relevant in-market.
• Ability to build brands from the ground up and generate awareness, trial, and advocacy through local relationships and partnerships.
• Demonstrated ability to build and leverage a broad network across bars, hospitality, sports and recreation, events, social clubs, creators, cultural organizations, and other local groups.
• Ability to translate brand strategy into locally relevant programs that support consumer engagement and commercial objectives.
• Experience managing field Brand Investment, including budgeting, forecasting, tracking, and disciplined deployment of resources.
• Strong influence, communication, presentation, and organizational skills, with the ability to work effectively across Sales, Brand, Finance, distributors, agencies, and other cross-functional teams.
• Proficiency in Microsoft Office, Salesforce, and SAP.
• Willingness and ability to travel up to 50%.

Responsibilities

• Develop local market and field marketing plans for the FMB portfolio, translating national brand priorities into programs that drive commercial growth.
• Partner with Sales, market leadership, and distributors to align programming with local market needs and route-to-market structures.
• Evaluate program feasibility, including timing, approvals, operational requirements, and distributor readiness.
• Lead innovation launches, sampling, experiential programs, partnerships, sponsorships, and promotional activities to drive trial and visibility.
• Identify local partnerships and opportunities that strengthen brand presence and commercial impact.
• Develop execution briefs, timelines, and standards to support consistent activation across markets.
• Address execution challenges, clarify ownership, and escalate risks as needed.
• Connect Brand, Sales, distributors, and cross-functional partners to ensure effective local execution.
• Provide brand education and selling support, including positioning, consumer targets, and innovation priorities.
• Build relationships with retailers, on-premise accounts, distributors, and agencies to identify opportunities.
• Share market insights and best practices across teams.
• Manage assigned Brand Investment, including planning, forecasting, and allocation against business priorities.
• Analyze market trends, competitive activity, and performance metrics to evaluate effectiveness and recommend improvements.
• Align programming and spending with KPIs, commercial priorities, and measurable results.
• Partner with Legal, Compliance, Sales, and distributors to ensure programs meet state regulations, responsible marketing standards, and age-gating requirements.
• Maintain consistent execution quality while proactively managing operational risks and dependencies.
• Capture and share field insights to improve programming and future planning.
• Use market intelligence and performance data to optimize local activation.
• Operate with agility, accountability, and sound judgment in evolving environments.
• Champion inclusive marketing that connects authentically with diverse consumer groups.

Benefits

• Annual bonus
• 401K match
• Profit sharing
• Medical benefits
• Wellness benefits
• Relocation, immigration, and/or tax compliance assistance may be offered to successful candidates, depending on role requirements and company guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed