Manager, Co-brand Acquisition Marketing
About The Position
This role is based at our corporate office in McLean, VA. This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Co-brand Acquisition Marketing, you will help drive growth across Hilton's portfolio of co-branded credit cards by leading and executing marketing initiatives that drive new card acquisition. Reporting to the Director of the Co-Brand Marketing team, you will partner with American Express and serve as Hilton's cross-functional leader to deliver integrated, data-driven marketing campaigns and touchpoints that support shared business objectives and portfolio growth.
Requirements
- Five (5) years of professional experience
- Four (4) years of experience in marketing, loyalty, co-brand, financial services, or a related field
- Proven experience driving data-driven marketing strategies and business results
- Experience leading cross-functional initiatives and influencing stakeholders
- This role is based in McLean, VA (onsite)
Nice To Haves
- Knowledge of customer acquisition, audience targeting, testing, and optimization
- Strategic, customer-focused mindset
- Experience managing agency and partner relationships
- Experience in a regulated industry
Responsibilities
- Lead acquisition marketing campaigns and touchpoints across owned and paid channels ensuring alignment with co-brand and enterprise growth objectives.
- Oversee end-to-end campaign planning and execution, guiding team members and agency partners to deliver high-quality marketing deliverables on time and on strategy.
- Develop and oversee test-and-learn roadmaps, identifying opportunities to optimize audience targeting, messaging, creative, and channel investments.
- Analyze channel and campaign performance, translating insights into actionable recommendations that improve cost efficiency, acquisition goals, and overall business results.
- Own reporting socialization and executive readouts, communicating results, insights, risks, and recommendations to leadership and key stakeholders.
- Support broader co-brand initiatives and enterprise priorities to drive both customer acquisition and long-term Card Member engagement.
- Serve as a marketing partner to Hilton's internal co-brand program team, aligning on acquisition priorities, performance optimization, and business objectives.
- Lead cross-functional marketing teams in developing, executing and optimizing acquisition marketing tactics that drive portfolio growth.
- Liaise with American Express co-brand team to align marketing plans, coordinate dual Amex & Hilton owned initiatives, and ensure legal / compliance approval of all Hilton co-brand activity.
Benefits
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
