Co-brand Senior Product Marketing Manager

U.S. Bank National Association • Minneapolis, MN

3d • $111,600 - $136,400 • Hybrid

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
We are seeking a strategic and results-driven team member to execute on partner-based co-branded credit card acquisition and engagement for one of US Bank’s strategic partnerships. The ideal candidate will bring expertise in co-brand credit card programs, strong partner management skills, and a passion for delivering best-in-class experiences.
This person will work with U.S. Bank colleagues, and the cobrand partner to deliver the strategy and roadmap to acquire and grow cardmembers profitably and at scale. They will identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion in partner channels.
They should have strong knowledge of entire funnel with proven success executing campaigns to drive members/prospects to conversion.
The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution.

Requirements

• Bachelor’s degree or equivalent work experience
• 5+ years of experience in payments and banking, including consumer and partner-facing roles
• Strong knowledge of entire funnel with proven success executing campaigns to drive members/prospects to conversion.
• Experience in customer acquisition in credit cards, including targeting, testing, digital marketing, creative, and media execution.

Nice To Haves

• Experience working in financial services, banking, or credit card issuer
• Demonstrated success developing and executing data-driven marketing programs that deliver measurable business results.
• Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders without direct authority
• Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
• Experience leveraging customer insights, analytics, and testing methodologies to optimize marketing performance.
• Excellent communication, analytical, and problem-solving skills
• Cobrand card partner relationship management
• Strong analytical skills, ability to understand and use data
• Cross-functional leadership and collaboration

Responsibilities

• Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card program
• Collaborate with partners to ensure seamless integration
• Evaluate campaign performance and provide recommendations to optimize results, improve customer outcomes, and maximize return on investment.
• Ensure compliance with corporate policies and regulatory requirements
• Influence cross-functional teams and stakeholders to align strategic goals and campaign execution
• Build and maintain trust-based relationships across all levels of the organization and within the co-brand partner organization
• Manage multiple projects simultaneously while meeting deadlines, budget requirements, and performance targets

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree