Marketing Manager - Flavored Malt Beverage/FMB - Field Brand Team - WI

Suntory Global Spirits•Madison, WI

1d•Onsite

About The Position

The Marketing Manager will lead local market development and field marketing for Suntory Global Spirits’ portfolio of new-to-world Flavored Malt Beverage (FMB) brands in Wisconsin, based in the Milwaukee or Madison area. The role translates national brand priorities into locally relevant programs that drive commercial growth, consumer trial, visibility, and brand development. It is a critical leadership role in a dynamic business unit, with an opportunity to shape how the brands are introduced, activated, and scaled. The position reports to the Director, Field Marketing and works with Brand Marketing to align field and brand initiatives, connecting Brand and Field Marketing, Sales, distributors, customers, agencies, Legal, and Compliance. The manager will develop local marketing plans, lead launches and activations, support sales and distributor execution, manage assigned Brand Investment, and assess performance using market insights and business metrics. The role also ensures compliant, high-quality execution in line with state regulations, responsible marketing standards, and age-gating requirements. It offers a potential progression toward future roles in US Brands, North America Field Marketing, or Sales.

Requirements

At least 5 years of experience in Commercial Marketing, Field Marketing, Trade Development, Brand Marketing, or a related discipline, preferably in a consumer-facing, fast-moving category.
Experience in beverage alcohol, FMB, beer, ready-to-drink, convenience, grocery, or another fast-moving, regulated category.
Strong understanding of local venues, customers, events, communities, and social environments that influence what is relevant in-market.
Entrepreneurial and resourceful approach, with ability to build brands from the ground up and generate awareness, trial, and advocacy through local relationships and partnerships.
Demonstrated ability to build and leverage a broad network across bars, hospitality, sports and recreation, events, social clubs, creators, cultural organizations, and other local groups.
Ability to translate brand strategy into locally relevant programs that support consumer engagement and commercial objectives.
Experience managing field Brand Investment, including budgeting, forecasting, tracking, and disciplined deployment of resources.
Strong influence, communication, presentation, and organizational skills, and ability to work effectively across Sales, Brand, Finance, distributors, agencies, and other cross-functional teams.
Proficiency in Microsoft Office, Salesforce, and SAP.
Willingness and ability to travel up to 50%.

Nice To Haves

Experience in a consumer-facing, fast-moving category.
Local-market cultural curiosity and connection to the community.

Responsibilities

Develop local market and field marketing plans for the FMB portfolio, translating national brand priorities into programs that drive commercial growth.
Partner with Sales, market leadership, and distributors to align programming with local market needs and route-to-market structures.
Evaluate program feasibility, including timing, approvals, operational requirements, and distributor readiness.
Lead innovation launches, sampling, experiential programs, partnerships, sponsorships, and promotional activities to drive trial and visibility.
Identify local partnerships and opportunities that strengthen brand presence and commercial impact.
Develop execution briefs, timelines, and standards to support consistent activation across markets.
Address execution challenges, clarify ownership, and escalate risks as needed.
Connect Brand, Sales, distributors, and cross-functional partners to ensure effective local execution.
Provide brand education and selling support, including positioning, consumer targets, and innovation priorities.
Build relationships with retailers, on-premise accounts, distributors, and agencies to identify opportunities.
Share market insights and best practices across teams.
Manage assigned Brand Investment, including planning, forecasting, and allocation against business priorities.
Analyze market trends, competitive activity, and performance metrics to evaluate effectiveness and recommend improvements.
Align programming and spending with KPIs, commercial priorities, and measurable results.
Partner with Legal, Compliance, Sales, and distributors to ensure programs meet state regulations, responsible marketing standards, and age-gating requirements.
Maintain consistent execution quality while proactively managing operational risks and dependencies.
Capture and share field insights to improve programming and future planning.
Use market intelligence and performance data to optimize local activation.
Operate with agility, accountability, and sound judgment in evolving environments.
Champion inclusive marketing that connects authentically with diverse consumer groups.