Marketing Manager, Form Now

Formlabs•Billerica, MA

4d•Onsite

About The Position

Form Now is a startup within Formlabs, backed by a small, fast-moving team of about 20 people. As the Marketing Manager for this business, you'll be a team of one. We're looking for a generalist who can go deep on data and go wide across channels, someone who wants the highest-leverage marketing seat at a company this size, with a massive opportunity to grow this product. We're looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with Form Now Leadership to connect what the product can do with how we message and sell it to new customers. Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.

Requirements

2-10 years of B2B marketing or growth experience; slope and grit matter more than years
A track record of taking on projects solo, from concept through execution, and knowing how you measured success
Comfortable being customer-facing when the job calls for it
Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
Have run or set up events independently
Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
Use AI tools fluently in your daily work, held to the same quality bar as your own

Nice To Haves

B2B experience specifically
Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Comfortable with copywriting and customer marketing, even if it's not your primary strength
You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Responsibilities

Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis