Marketing Manager, LVL Experimentation, Kyprolis & Aimovig

Amgen•Thousand Oaks, CA

10d•$124,125 - $167,933•Remote

About The Position

Amgen has launched the Lifecycle Value Lab (LVL), a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches – testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio. The Marketing Manager, Lifecycle Value Lab & Kyprolis/Aimovig will be a key member of the LVL marketing team and will be responsible for two key areas: 1) Providing project management support for commercial innovation LVL experiments and 2) leading and executing HCP marketing programs for Kyprolis and Aimovig. The successful candidate will report to the Executive Director: Aimovig, Kyprolis & LVL Experimentation within Lifecycle Value Lab.

Requirements

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associate’s degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Nice To Haves

5+ years of marketing experience, preferably in biotech, pharmaceutical, healthcare
Experience with HCP, patient, consumer, or field-facing marketing tactics, including websites, email, media, sales materials, peer-to-peer programs, and digital engagement.
Experience developing KPI dashboards, measurement plans, or performance readouts.
Experience leading projects through material review processes; experience with complex or new-to-organization submissions is a plus.
Strong project management skills, with demonstrated ability to manage multiple workstreams, timelines, agencies, vendors, and budgets.
Experience effectively partnering with and managing external agencies, media partners, and vendors.
Demonstrated ability to operate in a highly matrixed, fast-changing, and ambiguous environment.
Collaborative teammate with the ability to motivate, influence, and align cross-functional partners without direct authority.
Strong written, verbal, and presentation skills, including experience presenting marketing strategies, tactical plans, or performance results to leadership and large groups.
Highly motivated self-starter with strong organizational skills and a commitment to excellence in strategy and execution.
Experience with experimentation, test-and-learn approaches, agile ways of working, lifecycle management, or innovation frameworks.
Passion for serving patients and advancing Amgen’s mission.

Responsibilities

Provide project management support to facilitate advancement of LVL experiments (this includes supporting the portfolio of experiments as well as individual experiment teams, typically there could be 6-8 teams at any given time).
Analyze experiment results and marketing performance to identify insights, share learnings, and recommend opportunities for optimization or scaling.
Work under direction of LVL SPO or other LVL Senior Managers on assessing external commercial vendors regarding new capabilities or technologies
Work with ED, LVL SPO and others to optimize current channels, processes and brand management opportunities
Work with ED to continue to refine the overall Experiment project management process
Develop and execute assigned marketing tactics for Kyprolis, across relevant channels, including websites, email, search, media, digital programs, and other omnichannel tactics.
Lead development and execution of SFMC editorial calendar; includes developing creative assets, getting them MAC approved, launching them into market, measuring results
Own budget for Kyprolis team, ensuring timely and accurate execution marketing budget
Be the point of contact for Kyprolis Brand Team for congress/conferences
Aimovig Omnichannel orchestration & measurement, including but not limited to patient support channel execution
Partnering with appropriate cross functional team members; leading agency and vendor partners; being proficient in Amgen MAC approval