Marketing Manager for Mosquito Shield

Five Star Franchising LLC•Springville, UT

6h•Hybrid

About The Position

The Marketing Manager for Mosquito Shield plays a pivotal role in local lead generation and driving the execution of local and centralized marketing campaigns for the brand and its 70+ franchise owners. This role partners closely with brand leadership, brand operations, and franchise owners to ensure effective marketing execution across all channels. The ideal candidate will deliver measurable results through systems-driven execution, rigorous performance tracking, and collaborative alignment with cross-functional partners. This position is both strategic and tactical, requiring a strong combination of project management expertise, digital marketing acumen, and proficiency in marketing campaign performance and analytics. The right person thrives in a fast-paced, performance-driven environment and knows how to balance strategy and execution to deliver measurable results.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent 5+ years of work experience.
Thrive on talking to franchise owners and vendors and in supporting them when and where needed.
Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
Experience working in a franchise system (home services or pest control experience is a plus, but not required).
Strong project management skills with the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
Experience working with CRM platforms to execute necessary campaigns.
Creative thinker who is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
Possesses an analytical mindset with the ability to interpret data and derive actionable insights to drive business growth to our franchisees.
Lifelong learner.
Excellent communication skills — whether it's for pitching new campaigns to franchise owners or reviewing metrics and analytics.
Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and franchise owners.
Ability to transition seamlessly among projects of varying scale, audience, and format.

Nice To Haves

Home services or pest control experience is a plus, but not required.

Responsibilities

Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
Utilize strong project management and analytical skills to deliver data-driven actionable recommendations and campaign optimizations that enhance lead generation and drive sales.
Provide innovative ideas with a commitment to continually learning and improving campaign performance.
Communicate effectively and provide guidance to internal teams and external agencies.
Demonstrate strong leadership and organizational skills in managing projects, vendors and deadlines.
Train and guide franchisees, including onboarding of new owners, through the entire Marketing Playbook.
Partner with the Operations department and Franchise Business Coaches to ensure marketing programs meet franchisee and business needs.
Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward ROI and PROFIT.
Help our franchisees develop marketing plans and budgets, as well as track and help optimize their marketing results - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
Other duties as assigned.