Manager for Marketing

City of Jacksonville • Jacksonville, FL

7d

About The Position

The Jacksonville Public Library is actively seeking a Manager for Marketing. This position reports to the Assistant Director for Marketing and Communications and is responsible for assisting in the planning, coordination, and implementation of the Public Library’s outward-facing marketing, communications, and public relations activities. The Manager for Marketing is responsible for supervising assigned staff, coordinating workflow, implementing marketing and communications plans, and managing day-to-day public relations activities. They provide leadership, supervision, training, and guidance to marketing staff, ensuring that communications projects are impactful and aligned with the Library’s mission.

Requirements

• A bachelor’s degree from an accredited institution.
• A minimum of four (4) years of professional experience in media relations, communications, journalism, advertising, marketing, or related field.
• Must possess and maintain a valid driver's license during employment in this class.
• Must qualify for, obtain, and maintain a City of Jacksonville public driver certification for employment in this class.

Nice To Haves

• Two years of supervisory experience is preferred.
• Bachelors’ degree from an accredited institution in communications, marketing, or public relations is preferred.
• Strategic Communication & Marketing Planning : Ability to develop, implement, and evaluate marketing and communication plans that align with organizational goals. This includes understanding audience segmentation, messaging, and brand positioning.
• Leadership & Staff Supervision: Skill in supervising, coaching, and developing team members. This competency includes delegating work effectively, providing constructive feedback, and fostering a collaborative, high-performing team environment.
• Project & Workflow Management : Competence in organizing, coordinating, and overseeing multiple projects simultaneously. Includes managing timelines, prioritizing tasks, ensuring quality control, and keeping communication projects on track.
• Community Engagement : Strength in managing day-to-day PR activities, nurturing media relationships, crafting clear and compelling public messages, and ensuring all outward-facing communications reflect the mission and values of the Library.

Responsibilities

• Develops, coordinates, and implements marketing and communications plans for Library programs, services, events, initiatives, and promotional campaigns.
• Schedules, assigns, monitors, reviews, and evaluates the work of assigned marketing staff.
• Leads the day-to-day coordination of the Library’s outward-facing marketing and public relations activities, including workflow, priorities, timelines, and deliverables.
• Identifies, develops, and implements public relations opportunities that increase awareness of Library services, programs, events, and initiatives.
• Develops and maintains effective working relationships with media representatives and coordinates proactive media outreach on behalf of the Library.
• Responds to media inquiries and coordinates timely, accurate responses regarding Library operations, programs, services, policies, and initiatives.
• Researches, prepares, writes, and edits news releases, media advisories, promotional copy, newsletters, social media content, blog articles, flyers, brochures, correspondence, and other print and digital communications materials.
• Reviews and refines communications collateral to ensure quality, consistency, clarity, and alignment with Library messaging, brand standards, and campaign objectives.
• Monitors, evaluates, and provides results of marketing, communications, and public relations activities using campaign data, audience response, media coverage, and other relevant measures to support recommendations and continuous improvement.
• Represents the Marketing and Communications Division on major event committees, project teams, and cross-department planning groups.
• Provides marketing and communications guidance to Library staff regarding promotional strategies, messaging, communications plans, and best practices.
• Uses data such as customer feedback, social media statistics, email marketing metrics, demographic information, community data, and campaign results to evaluate effectiveness and recommend improvements.
• Actively seek opportunities to increase public use of library programs and resources, enhancing visibility and impact.
• Support the overall mission of the library by providing customer service in a manner that creates a positive customer experience.
• Work with diverse populations to provide services in a non-judgmental and non-discriminatory manner
• Communicate clear direction, manage for results, and lead organizational change
• Assign responsibility, take corrective action, demonstrate leadership in evaluating, developing, and motivating employees
• Perform related work as required.

Benefits

• Four (4) weeks off during your first year of employment
• Low and no cost health insurance options
• Twelve (12) paid holidays
• A personal leave day
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Flexible spending plans
• Federal Student Loan Forgiveness after ten (10) years of public service and on-time payments

What This Job Offers

• Job Type: Full-time
• Career Level: Manager