Marketing Manager

MongoDB•Minneapolis, MN

7h•$70,000 - $138,000

About The Position

The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts. Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers. You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels.

Requirements

5-7+ years of experience in B2B marketing, account-based marketing, field/regional marketing, demand generation, or a related role; experience in SaaS/technology preferred
Hands-on experience building and executing ABM programs (1:1, 1:few, or 1:many) in partnership with Sales or Customer Success
Strong project management and organization skills; able to manage multiple programs, stakeholders, and deadlines in a fast-paced environment
Comfort working with CRM and marketing tools (e.g., Salesforce, Marketo/Eloqua/HubSpot, ABM/intent platforms, sales engagement tools) and pulling basic performance reports
Excellent written and verbal communication skills, with the ability to synthesize complex information for Sales, executives, and cross-functional partners
A data-guided mindset and curiosity to understand what’s driving results and where to iterate

Nice To Haves

Direct experience running account-based plays for strategic, enterprise, or key growth accounts spanning multiple personas
Familiarity with developer and technical audiences (e.g., developers, architects, IT decision makers) and how to engage them alongside business stakeholders
Experience collaborating with Sales Development / BDR teams on outbound and follow-up motions tied to ABM campaigns
Background working with industry or vertical-focused programs (e.g., financial services, retail, healthcare, public sector)

Responsibilities

Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals
Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance
Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans
Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments
Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages.
Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed.
Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations.
Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff to Sales.
Act as a strategic partner to Sales for target accounts, joining regular account reviews and QBRs to align on goals, coverage, and gaps
Provide Sales with ABM playbooks, one-page program briefs, talk tracks, and follow-up templates to support consistent execution
Help Sales prioritize next-best actions within accounts (meetings, workshops, briefings, executive programs) based on engagement and intent signals
Capture and share win stories, best practices, and learnings from ABM programs across regions and sales teams
Define and track ABM performance metrics, such as engagement across buying groups, opportunity creation, deal acceleration, influenced and sourced pipeline, and revenue
Partner with Analytics, RevOps, and Marketing Operations to pull and analyze account-level reports from CRM, marketing automation, and BI tools
Build closed-loop reporting to show impact of ABM programs at the account, segment, and program level; present insights in monthly/quarterly business reviews
Use data and experimentation to test, learn, and optimize ABM tactics, audiences, and messaging
Leverage ABM and marketing technologies (e.g., CRM, marketing automation, intent platforms, personalization tools, sales engagement platforms) to orchestrate and scale programs
Maintain clean account lists, segments, and tags in CRM/marketing tools to enable accurate targeting and measurement
Partner with Operations to document and improve ABM processes, SLAs, and workflows across Marketing and Sales