Marketing Manager

Civana Wellness Resort & Spa•Carefree, AZ

5d•Onsite

About The Position

CIVANA’s mission is to inspire mindfully, measurably greater wellness in all who crave it. The CIVANA model is shaped by a wellness philosophy that serves everyone: happiness first, healthiness always. This is delivered via a curated wellness program that focuses on connecting mental, physical, emotional and spiritual needs, providing guests with tools they can take with them wherever they go, and build upon each time they return. We are seeking a thoughtful, data-driven, and curious marketer with a love for wellness, storytelling, and hospitality. This role is focused on nurturing relationships with our core guests through meaningful, timely, and vacation-forward lifecycle experiences across email, web, and on-property experiences.

Requirements

2-3 years of email marketing, or retention-focused marketing.
Strong understanding of customer journeys, segmentation, and personalization strategies to increase engagement and revenue.
Excellent writing and storytelling skills with an ability to translate experiences into desire-driven messaging.
Comfortable working cross-functionally with brand, creative, and operations teams.
Data-informed mindset with the ability to interpret performance, share at an executive level and apply insights to future planning.
Experience with CRM and email platforms, understanding strategy and deployment but also domain health, inbox placement and spam rate management.
Ability to be highly organized in a shared team server and operate clearly to allow for broader team visibility.
A passion for wellness, travel, and the CIVANA mission of "Happiness First, Healthiness Always."

Responsibilities

Develop, manage and iterate on end-to-end lifecycle campaigns across email and web, with a focus on nurturing, retention, repeat visitation, and brand loyalty.
Support the Director of Brand Marketing to develop, execute and maintain lifecycle journeys that guide guests from first stay to repeat guest to brand advocate.
Plan, write, and deploy lifecycle email & SMS campaigns including pre-arrival flow, on-property engagement, post-stay reflection, rebooking, and win-back.
Develop and continuously refine segmented audiences based on behavior, preferences, and lifecycle stage to deliver personalized and relevant content.
Track email health, monitoring unsubscribe & spam rates, IP and domain issues.
Test, analyze, and iterate on email subject lines, messaging, timing, and creative to continuously improve email performance.
Monitor and optimize guest spend while on property, launching specific campaigns to increase per guest spend while at CIVANA.
Research and develop campaigns to increase repeat guest percentage, developing unique initiatives to grow our core "super guests."
Support content development for the CIVANA website, including blog posts, updates to offerings and working with the dev team on any changes needed.
Manage a quarterly email, key deals, need states, and business priorities.
Collaborate with teams across design, spa, programming, and operations teams to translate experiences into compelling marketing initiatives.
Optimize guest touchpoints across the digital journey to ensure clarity, inspiration, and emotional connection.
Monitor consistency in brand voice while tailoring messaging to intent and lifecycle stage.
Manage all lifecycle execution and reporting within CRM and marketing platforms.