Marketing Manager

Tomlinson’s Feed•Austin, TX

2d•Hybrid

About The Position

Tomlinson’s Feed is Central Texas’ source for the highest quality pet food and supplies. Voted Best Pet Store by Austin Monthly Readers and The Austin Chronicle, Tomlinson’s is the largest and fastest-growing independent pet store in Central Texas with 20 locations and counting. Locally owned and operated for 80 years, Tomlinson’s mission is to make pets healthy and people happy by offering the healthiest products and best customer experience. The Role We’re looking for a strategic, creative, and hands-on Marketing Manager to lead brand communications, relationship marketing, and event activations across all of Tomlinson’s customer touchpoints. Your primary responsibility is to define and execute a marketing strategy that grows an engaged community around the Tomlinson’s brand. You’ll own the full spectrum of our marketing efforts—digital, in-store, email, social media, content, events, and partner relations—with the support of a small team of freelance and internal collaborators. You will manage a team of freelancers including a Social Media Coordinator, Paid Digital Marketer, and Graphic Designer (freelance), as well as a cross-functional internal Event Team (Bark Rangers) and Rescue Coordinator. You will report to the VP of Brand and work closely with the General Manager, eCommerce Operations team, and store leadership.

Requirements

7+ years of hands-on experience in marketing, with a track record of building and executing multi-channel strategies in retail, consumer brands, or a related industry
Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva
Experience managing email marketing campaigns in Klaviyo or a comparable platform
Experience managing static content on a Shopify-based eCommerce website
Excellent writing, editing, and storytelling skills across digital and print formats
Social media expertise with demonstrated ability to grow and engage a community (Facebook, Instagram, TikTok, and emerging platforms)
Experience managing freelance creative teams
Strong organizational and project management skills—you can manage multiple campaigns, deadlines, and stakeholders simultaneously
Analytical mindset with experience tracking campaign performance and optimizing based on data
4-year college degree in Marketing, Communications, or a related field

Nice To Haves

A passion for pet health and wellness
Familiarity with the Austin market and local media landscape
Experience with event marketing and community activations
Photography and/or videography skills

Responsibilities

Define and execute a marketing strategy that results in an active, consistent, and high-quality brand presence across all digital and in-store channels
Plan and execute weekly email marketing campaigns via Klaviyo that drive sales and customer engagement; manage automated campaigns that drive retention
Oversee social media strategy and ensure frequent, responsive, and on-brand engagement across all platforms
Own content creation and curation—photos, videos, graphics, blog posts, and crowdsourced content from stores and customers
Manage marketing and communications content on Tomlinsons.com, ensuring content, messaging, and store information are current and consistent
Oversee design of monthly promotional signage and ad hoc materials; manage print vendor relationships and oversee production quality and timelines
Design and distribute in-store conversion programs aimed at moving treat shoppers to food buyers to Autoship customers
Monitor and respond to customer sentiment across email surveys, Yelp, Google, social media, and website chat
Manage the master calendar of company and store events, publishing to owned media and local event listings
Coordinate local advertising with media partners (e.g., KUT/X) to promote marquee campaigns and events
Ensure all company information and messaging is accurate and consistent across online listings and directories
Serve as point-of-contact for brand activation communications; support and encourage brand sponsorship through events, vouchers, and offers
Work closely with the Rescue Coordinator on rescue-related communications, in-store adoption events, and the Rescue Referral Program
Oversee planning and execution of customer appreciation programs including Lifetime Member Letters, Lost Customer Letters, Pet Club Letters, and the Apple Pie Campaign
Define, launch, and manage a referral program targeting local industry professionals such as veterinary clinics and pet businesses
Track ROI of all relationship marketing initiatives and recommend improvements or new programs as needed
Manage Tomlinson’s in-store events (Pound4Pound, Grand Openings, Fall Fest, Spring Fling) and local event activations (Rock the Park, Kite Fest, Tacos & Doggos, ZilkerBark, and others)
Negotiate activation terms with event partners including Austin FC, Round Rock Express, Waterloo Media, and others
Schedule and coordinate the internal event team (Bark Rangers) to facilitate event presence and attendee engagement
Oversee design and optimization of event engagement activities; collect and organize customer contact information gathered at events
Track event ROI and continuously optimize external event strategy and tactics
Organize and maintain event equipment and promotional materials inventory