Marketing Manager

Stanford Sierra Youth & Families•Sacramento, CA

About The Position

The Marketing Manager will manage the day-to-day operations of marketing and communication activities, providing ongoing assessment and reporting campaign outcomes or deficiencies to the Executive Director. This role is responsible for meeting all marketing outcomes as documented in their Employee Development Plan. The Manager will take an active role in the recruitment, hiring, development, and evaluation of assigned marketing team members, coordinators, or interns. In coordination with Human Resources, they will develop a plan for the orientation, development, and ongoing training of department staff. They will provide leadership, direct supervision, training, and support to assigned team members, volunteers, or interns, including regular one-to-one consultation and performance feedback. Additionally, the Marketing Manager will review and approve public-facing collateral and documentation prepared by department staff before publication. This position involves showcasing the agency and leadership through community opportunities, supporting planned giving initiatives, leading creative campaigns for various media, ensuring brand stewardship, managing digital infrastructure, assisting with media outreach, monitoring and evaluating communication results, collaborating with other departments, and promoting agency events. The role requires performing all duties in a manner consistent with the agency's principles and values, modeling positive attitudes, working collaboratively, managing time effectively, and participating in ongoing training. This is an at-will employment position.

Requirements

Bachelor’s degree in communications, English, marketing, or a related field.
Minimum of three (3) to five (5) years of successful experience in marketing and communications, preferably within a non-profit organization.

Responsibilities

Manages the day-to-day operations of marketing and communication activities, providing ongoing assessment and reporting campaign outcomes or deficiencies to the Executive Director.
Responsible for meeting all marketing outcomes as documented in their Employee Development Plan.
Takes an active role in the recruitment, hiring, development, and evaluation of assigned marketing team members, coordinators, or interns (when applicable).
In coordination with Human Resources, develops a plan for the orientation, development, and ongoing training of department staff.
Provides leadership, direct supervision, training, and support to assigned team members, volunteers, or interns, including regular one-to-one consultation and performance feedback.
Reviews and approves public-facing collateral and documentation prepared by department staff before publication.
Under the direction of the Executive Director, assist in researching, identifying, and coordinating logistics for strategic community opportunities—such as panel discussions, awards, and community forums—to showcase and position the agency, its leadership, and its staff.
Provide tactical marketing, infrastructure, and communication support for the execution of the organization's planned giving initiatives, in conjunction with and under the direction of the Executive Director and CEO.
Lead and coordinate creative campaigns for print projects, direct mail, advertising, e-newsletters, and web initiatives to increase agency visibility and support fundraising goals.
Ensure the strict implementation of branding guidelines and messaging across the agency; critically review and update printed materials such as brochures, newsletters, and promotional products.
Manage online activities, including routine updates and maintenance to the website, execution of the monthly e-newsletter, and development of innovative data visualizations such as infographics.
Assist the Executive Director in organizing media outreach, preparing talking points, drafting press releases, and responding quickly to media inquiries.
Monitor, evaluate, and report on the results and impact of communication activities, identifying digital trends and community attitudes.
Coordinate with the Strategic Initiative Officer, Grants Manager, and Donor Relations team to ensure unified messaging and consistent communication with funders and community stakeholders.
Facilitate marketing communication to support and promote agency events, secure sponsorships in partnership with local business groups, and attend events as needed.
Performs all duties in a manner consistent with the principles and values of agency, while adhering to applicable professional codes of ethics, the agency’s policies and procedures, contractor requirements, and regulatory requirements.
Model and communicate appropriate positive attitudes toward the agency’s Mission, Vision, and Values.
Work collaboratively with all agency programs and staff to provide support as needed.
Utilize and maintain calendar with all work-related details in order to manage time effectively and share calendar information with coworkers.
Participate in on-going training to expand and develop professional skills.
Perform other duties as necessary for the agency, as assigned.