Marketing Manager

Vertex Inc.•Boston, MA

5d•$140,000 - $210,000•Hybrid

About The Position

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Requirements

Ability to understand the target market at a high level
Broad understanding of regulatory rules and regulations
Ability to understand all elements of brand strategy and role in executing that strategy
Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Bachelor's degree in marketing, business, scientific area, or related field
Typically requires 6 years of experience or the equivalent combination of education and experience

Responsibilities

Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
Leverages knowledge of best practices to develop key marketing insights
Acts as a resource for team members with less experience