Marketing Manager

McGraw Hill LLC.•UNAVAILABLE, UNAVAILABLE

19h•Remote

About The Position

McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager for our Higher Education division. The Marketing Manager drives awareness, engagement, and revenue growth by developing and executing strategic marketing initiatives. Working within a cross functional team, this role leads go to market planning, builds customer relationships, supports sales efforts, and uses data and market insights to help drive portfolio growth. This is a remote position open to applicants authorized to work for any employer within the United States.

Requirements

Bachelor’s and/or advanced degree.
Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology.
Experience developing marketing campaigns, presentations, and events that engage customers and support sales.
Strong analytical skills with the ability to use data to guide decision making.
Excellent written and verbal communication skills, including English fluency.
Creativity, competitive drive, and the ability to manage multiple projects and deadlines.
Ability to travel approximately 25–30%.

Responsibilities

Partner closely with the sales organization to drive product adoption, retention, and revenue growth.
Develop and execute strategic go to market plans in collaboration with cross functional teams.
Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials.
Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments.
Develop sales enablement materials and training resources that support internal teams and address customer inquiries.
Plan and execute high impact customer events and engagement opportunities.
Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy.
Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts.