Marketing Lead| $87K–$131K | Leadership Role | Drive Marketing Strategy
About The Position
Larson Automotive Group is seeking an experienced Marketing Manager to spearhead their marketing strategy across a diverse and expanding group of automotive dealerships. This role offers a significant opportunity to take charge of the company's marketing direction, collaborate directly with dealership and company leadership, and develop the marketing strategy for a well-established automotive group. The ideal candidate will be a creative and strategic thinker with strong analytical, communication, and project management skills, capable of turning innovative ideas into actionable plans.
Requirements
- Minimum of 5 years of experience in marketing, with a focus on digital and social media platforms.
- Proven ability to develop and execute successful marketing strategies that drive engagement and sales.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills, with experience managing a team.
- Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
Nice To Haves
- Previous management or leadership experience preferred
- Automotive or dealership marketing experience is a plus, but not required
Responsibilities
- Develop and lead marketing strategies that support dealership sales, service, parts, and overall business goals.
- Manage campaigns across digital, social media, email, websites, advertising, events, and traditional channels.
- Partner with dealership leadership to identify opportunities, develop campaigns, and strengthen the customer experience.
- Oversee content, creative, branding, promotions, and customer communications across our dealerships and brands.
- Manage marketing budgets, vendors, advertising partners, and outside resources while monitoring campaign performance and ROI.
- Monitor campaign performance and marketing analytics to measure results, identify opportunities, and continually improve our strategy.
Benefits
- Medical, Vision & Dental Insurance
- Company-Paid Life & AD&D Insurance
- Additional Coverage: Supplemental Life & AD&D, LTD, Accident, Hospital Indemnity, Pet Insurance
- Wellness Programs: Employee Assistance Program (EAP), KOFE financial wellness program
- Retirement: 401(k) with company match and multiple contribution options
- Time Off & Holidays: PTO accrual from day one plus paid holidays
- Employee Perks: Vehicle Purchase Program with exclusive pricing
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
