Marketing Manager

Advion Interchim Scientific • Ithaca, NY

3d • Onsite

About The Position

Advion, Inc. is seeking a strategic and hands-on Marketing Manager to lead the development and execution of our North American marketing initiatives, while working alongside our international teams. This position blends high-level planning with active execution, making it ideal for someone who enjoys both shaping strategy and creating impactful marketing work. You will collaborate closely with Sales, Product Management, R&D, and Service to strengthen brand awareness, drive qualified lead generation, and support revenue growth across key markets. The Marketing Manager will play a central role in defining how our products are positioned, launched, and communicated to customers. Success in this role requires someone who is both a visionary and a doer - comfortable leading initiatives while remaining deeply involved in campaign development, digital marketing, and content creation.

Requirements

• Bachelor's degree in marketing, corporate communications, or a related field.
• At least 3 to 5 years of progressively responsible marketing experience, including leadership or management responsibilities.
• Comfortable working across organizational boundaries, collaborating with technical and commercial teams, and balancing strategic thinking with detailed execution.
• Strong written and verbal communication skills.
• Advanced experience using Adobe Creative Suite.
• Advanced experience using WordPress development tools.
• Advanced experience using Salesforce CRM.

Nice To Haves

• A science background is a plus, but not mandatory.
• Experience with AI-driven marketing automation and conversion optimization will be highly valuable.

Responsibilities

• Develop and implement integrated marketing strategies that align with business objectives and support new product introductions.
• Guide product positioning and messaging, ensuring that campaigns effectively reach target audiences through digital marketing, events, media partnerships, and other channels.
• Build tools, training resources, and pipeline strategies that strengthen conversion from early-stage prospects to qualified opportunities.
• Lead the day-to-day execution of marketing initiatives, including the creation of marketing collateral, email campaigns, trade show materials, and digital content.
• Maintain brand consistency and technical accuracy across global marketing materials.
• Manage and optimize the Salesforce CRM, supporting reporting, lead management, and campaign tracking.
• Build dashboards that clearly measure performance and ROI.
• Oversee multiple WordPress websites, contribute to SEO and SEM initiatives, and leverage analytics tools to improve performance and user engagement.
• Manage the marketing budget, develop KPI-driven reports, and help ensure that marketing investments align with business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level