Marketing Manager, Broadcast & ProAV

Pivot + Edge•Dallas, TX

3d•Hybrid

About The Position

Macnica Americas is seeking a Marketing Manager to own marketing communications for its Broadcast & ProAV vertical. The role combines media technology expertise with marketing execution and supports growth and pipeline across the broadcast, live production, and professional AV ecosystem in North America and Europe. The manager serves as the voice of the vertical across marketing channels, developing and executing integrated campaigns, creating content, and partnering with demand generation, sales, technical, supplier, and regional teams to position Macnica’s proprietary media solutions and related supplier ecosystem for broadcast and media engineering teams, equipment manufacturers, systems integrators, and ProAV solution providers adopting IP-based workflows. The role owns the annual vertical marketing plan and product marketing and launch programs, including positioning and sales enablement for the MEP100 and related IP media technology. It also leads ongoing content development, campaign planning, event marketing, customer stories, co-marketing, website content, account-based marketing support, and performance reporting. The position supports marketing needs in both the MAI (Americas) and MAE (Europe) regions and requires an estimated 15–20% travel to domestic trade shows and European industry events. Within the first 60 days, a documented vertical marketing plan covering MAI and MAE is expected. Within the first 90 days, at least four campaign-ready content assets are expected. The role is also expected to plan major-show programs, publish at least one customer or deployment story, meet or exceed MQL targets in the first two full quarters, and activate co-marketing relationships with at least two key partners.

Requirements

At least 5 years of B2B marketing experience.
Demonstrated experience marketing to engineering or technical audiences.
Strong writing and content development skills across long-form and short-form formats.
Proficiency with marketing automation platforms and CRM systems.
Ability to work cross-functionally with Sales, FAE, product, and regional marketing teams in a fast-paced environment.
Willingness to travel to domestic trade shows and European industry events; estimated travel is 15–20%.
Experience managing external agencies, freelancers, or content partners.
Experience supporting product launches for hardware or IP-based products.
Experience supporting multi-regional marketing programs spanning North America and Europe.

Nice To Haves

Broadcast engineering, live production, or ProAV integration experience is strongly preferred.
Working knowledge of IP media workflows and standards such as SMPTE ST 2110, IPMX, NMOS, and PTP, or ability to learn them quickly.
Experience in broadcast, media technology, ProAV, electronics, or semiconductor sectors.
Background in broadcast equipment, video processing, FPGA-based media solutions, or ProAV systems marketing.
Existing relationships or visibility within organizations such as SMPTE, AIMS, or AVIXA.
Familiarity with account-based marketing (ABM) tactics and tools.
Experience working with semiconductor or component suppliers as marketing partners.
Experience with Marketo is preferred.

Responsibilities

Develop and own the annual Broadcast & ProAV vertical marketing plan aligned with MAI and MAE pipeline targets and campaign calendars.
Build product marketing and launch programs for Macnica’s proprietary broadcast and ProAV solutions, including the MEP100 and related IP media technology, from positioning through sales enablement.
Create and manage an ongoing content program, including technical blogs, application notes, case studies, webinar presentations, and social posts for broadcast and ProAV buyers.
Translate complex media technology topics into clear messaging for engineering and business audiences.
Brief and manage external agencies and content partners on vertical-specific deliverables, and review and approve Broadcast & ProAV assets.
Partner with the Demand Generation & Automation team on campaign briefs, audience definitions, and messaging frameworks for Marketo nurture tracks.
Lead trade show and event marketing for industry events such as NAB Show, IBC, InfoComm, and ISE, including booth themes, demo narratives, and promotional materials.
Develop customer and deployment stories with broadcasters, production companies, OEMs, and integrators, coordinating customer and partner approvals.
Collaborate with supplier and technology partners on co-branded content and joint go-to-market materials.
Maintain and evolve Broadcast & ProAV landing pages on the Macnica Americas website in coordination with the Website & Digital Experience Lead.
Support ABM campaigns for high-value broadcast, media, and ProAV accounts with Sales leads across North America and Europe.
Track vertical content performance and contribute monthly insights to marketing reporting.
Maintain technical fluency by attending supplier briefings, FAE sessions, standards body updates, and industry events.
Perform other related duties as assigned by the supervisor.