Marketing Manager, Broadcast & ProAV

Pivot + Edge • Dallas, TX

5d

About The Position

Macnica Americas is seeking a driven, technically curious Marketing Manager to own marketing communications for its Broadcast & ProAV vertical. The role combines media technology expertise with marketing execution and supports growth across the broadcast, live production, and professional AV ecosystem in North America and Europe.

The Marketing Manager will develop and execute integrated campaigns, create content, and collaborate with demand generation, sales, and technical teams to position Macnica’s proprietary media solutions and supplier ecosystem for broadcast and media engineering teams, equipment manufacturers, systems integrators, and ProAV solution providers moving to IP-based workflows. The position supports both the MAI (Americas) and MAE (Europe) regions.

The role includes ownership of the annual vertical marketing plan; product marketing and launch programs; ongoing technical and customer content; trade show and event marketing; agency and partner coordination; website content; ABM support; performance reporting; and maintaining technical fluency through supplier briefings, FAE sessions, standards updates, and industry events. Domestic and European travel is estimated at 15 to 20%.

Requirements

• At least 5 years of B2B marketing experience.
• Demonstrated experience marketing to engineering or technical audiences.
• Working knowledge of IP media workflows and industry standards such as SMPTE ST 2110, IPMX, NMOS, and PTP, or ability to get up to speed quickly.
• Strong writing and content development skills across long-form and short-form formats.
• Proficiency with marketing automation platforms and CRM systems.
• Ability to work cross-functionally with Sales, FAE, product, and regional marketing teams in a fast-paced environment.
• Willingness to travel to domestic trade shows and European industry events; estimated travel is 15 to 20%.
• Experience managing external agencies, freelancers, or content partners.

Nice To Haves

• Experience in broadcast, media technology, ProAV, electronics, or semiconductor sectors.
• Broadcast engineering, live production, or ProAV integration experience.
• Marketo experience.
• Background in broadcast equipment, video processing, FPGA-based media solutions, or ProAV systems marketing.
• Existing relationships or visibility within organizations such as SMPTE, AIMS, or AVIXA.
• Experience supporting product launches for hardware or IP-based products.
• Experience supporting multi-regional marketing programs spanning North America and Europe.
• Familiarity with account-based marketing tactics and tools.
• Experience working with semiconductor or component suppliers as marketing partners.

Responsibilities

• Develop and own the annual Broadcast & ProAV vertical marketing plan, aligned with MAI and MAE pipeline targets and campaign calendars.
• Build product marketing and launch programs for Macnica’s proprietary broadcast and ProAV solutions, including the MEP100 and related IP media technology, from positioning through sales enablement.
• Create and manage an ongoing content program, including technical blogs, application notes, case studies, webinar presentations, and social posts for broadcast and ProAV buyers.
• Translate complex media technology topics into clear messaging for engineering and business audiences.
• Brief and manage external agencies and content partners, and review and approve Broadcast & ProAV assets.
• Partner with the Demand Generation & Automation team on campaign briefs, target audiences, and messaging frameworks for Marketo nurture tracks.
• Lead trade show and event marketing for key events such as NAB Show, IBC, InfoComm, and ISE, including booth themes, demo narratives, and promotional materials.
• Develop customer and deployment stories with broadcasters, production companies, OEMs, and integrators, coordinating customer and partner approvals.
• Collaborate with supplier and technology partners on co-branded content and joint go-to-market materials.
• Maintain and evolve Broadcast & ProAV landing pages on the Macnica Americas website with the Website & Digital Experience Lead.
• Support ABM campaigns for high-value broadcast, media, and ProAV accounts in coordination with Sales leads across North America and Europe.
• Track vertical content performance and contribute monthly insights to the marketing team’s reporting cadence.
• Serve as the vertical’s subject matter marketing expert by attending supplier briefings, FAE sessions, standards body updates, and industry events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed