Marketing Manager

dentsu • Time, IL

1d • Remote

About The Position

The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones. This role involves comprehensive management of CRM campaigns across Primo’s brand portfolio, developing customer journeys, and maintaining the CRM calendar. The manager will also oversee the Rewards Drop loyalty program, ensuring a seamless user experience and managing digital promotions to boost member engagement. Additionally, the role includes supporting the execution of national and regional sweepstakes across various digital channels, coordinating cross-functional teams, and managing collateral. Cross-functional collaboration is key, assisting the Associate Director of Strategy and Activation, managing vendor relationships, and ensuring compliance with data privacy laws like GDPR and CCPA.

Requirements

• 3–5 years of digital marketing experience, preferably with CRM, loyalty, or promotional campaign management.
• Proven experience driving first-party data growth through multi-channel digital campaigns.
• Solid grasp of email marketing best practices, data privacy laws, and compliance requirements.
• Excellent project management skills with the ability to juggle multiple initiatives simultaneously.
• Analytical mindset with a passion for measuring performance and optimizing strategies based on insights.
• Strong communication and collaboration skills to work cross-functionally and with external partners
• Problem-solving aptitude
• Analytical mind with a business acumen
• Excellent communication skills

Responsibilities

• Manage the planning of CRM campaigns across Primo’s portfolio of brands.
• Develop and manage customer journeys to deliver personalized and relevant content.
• Maintain the CRM calendar, aligning messaging across campaigns, product launches, and seasonal initiatives.
• Collaborate with brand teams to ensure content reflects brand voice, drives engagement, and complies with legal and privacy requirements, managing the routing of proofs through brand and legal.
• Monitor CRM KPIs (open rates, CTRs, conversions) and provide actionable insights to continuously improve performance.
• Oversee the day-to-day management of Rewards Drop, ensuring seamless user experience, tracking bugs fixes and flagging optimization opportunities.
• Manage the execution of digital promotions to increase member enrollment, retention, and engagement with the program, such as sweepstakes, special promotions, and retailer programs.
• Partner with agency team to track loyalty performance metrics (active members, redemptions, repeat purchase behavior).
• Manage routing and approvals of new rewards quarterly.
• Manage routing and approvals with cross functional stakeholders (brand, sales, and delivery teams).
• Support the execution of national and regional sweepstakes across digital channels (email, social media, websites, paid media).
• Coordinate cross-functional teams to ensure timely delivery and compliance with all regulatory requirements.
• Coordinate central hub of sweepstakes and promotions collateral including key visuals, sweepstakes rules, winner details, and promotion SOWs.
• Coordinate post promotion wrap report collaborating with cross functional teams (web, social, loyalty, CRM, event, and partnerships when applicable).
• Assist Associate Director of Strategy and Activation as a connector between brand marketing, creative, legal, analytics, and external partners to ensure cohesive execution.
• Manage vendor relationships for CRM platforms, loyalty technologies, and sweepstakes administration.
• Maintain compliance with data privacy laws (GDPR, CCPA) and company policies.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Compliance with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees