Marketing Manager
Petersen Automotive Museum•Los Angeles, CA
•$95,000 - $115,000
About The Position
We’re looking for a sharp, results-oriented Marketing Manager to lead the execution of our paid advertising, promotional campaigns, email marketing, and audience acquisition strategies. Reporting directly to the Chief Operating Officer (COO), you will play a crucial role in driving museum attendance, memberships, event ticket sales, educational programs, retail sales, and fundraising initiatives with a "let's get it done" attitude.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets.
- Proven experience managing annual advertising budgets exceeding $250,000.
- Strong knowledge of Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking setups, and email marketing platforms.
- Excellent project management abilities, strong copywriting and communication skills, and a demonstrated ability to manage multiple complex campaigns simultaneously.
- Google Ads certification preferred.
Nice To Haves
- Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, and marketing automation.
- Working knowledge of Adobe Creative Suite.
Responsibilities
- Develop and execute integrated paid advertising campaigns to drive general museum attendance, membership acquisition/renewals, signature events, educational programs, and retail/eCommerce sales.
- Manage advertising across Meta (Facebook & Instagram), Google Ads (Search, Display, Performance Max, YouTube), TikTok, Reddit, Programmatic Display, OOH, Radio, and Digital Out-of-Home opportunities.
- Lead end-to-end media planning, audience targeting, budget management, campaign optimization, creative testing, conversion tracking, ROAS analysis, and monthly performance reporting.
- Own the museum’s email marketing program from strategy through execution across all customer journeys.
- Build and manage campaigns for audience segmentation, automated customer journeys, membership lifecycle, exhibition launches, event promotions, donation appeals, newsletters, and promotional messaging.
- Drive continuous performance improvements through A/B testing, deliverability monitoring, and campaign performance reporting using CRM and ESP platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud).
- Lead the promotional calendar across all museum departments and key initiatives.
- Coordinate cross-functional campaigns supporting major exhibitions, new collection announcements, signature fundraising events, family programming, corporate events, educational initiatives, retail launches, seasonal campaigns, and sponsor activations.
- Measure, analyze, and optimize campaign performance against core KPIs, including CPA, ROAS, website conversions, ticket sales, membership growth, email engagement, Customer Lifetime Value (LTV), CAC, and revenue attribution.
- Develop executive reporting dashboards and deliver actionable insights and strategic recommendations to leadership for continuous optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
