Marketing Manager I/II - HCP

AbbVie•Mettawa, IL

14h

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Requirements

Bachelor’s Degree
Marketing experience, specifically in strategy
Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
Proven ability to lead and influence cross-functional teams, including timeline and budget management
Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Success working in a matrixed organization to drive alignment to brand objectives
Experience leading or supporting strategic and tactical planning
Strong written and interpersonal skills

Nice To Haves

Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
Campaign experience (e.g., core message development or brand story work)
Proven connectivity to field sales force; alignment to communications
Ability to influence senior management

Responsibilities

Lead the development, optimization, and lifecycle management of core HCP promotional assets, including personal promotional materials including: ISAs, print materials, iRep emails and Suggestions
Ensure seamless execution and pull-through of HCP brand strategy across all promotional touchpoints and adherence to compliance and regulatory standards, including shepherding new data through the Consistent with FDA-required Labeling (CFL) process.
Partner with cross-functional stakeholders to elevate brand messaging and optimize promotional claims, ensuring alignment with approved labeling and maximizing impact where appropriate.
Partner with training teams to ensure effective integration of HCP promotional tools into training programs, driving pull-through and field adoption of key marketing materials and tactics
Collaborate with Digital Labs to enhance the efficiency and impact of rep-facing materials, and lead the identification and implementation of innovative approaches to leverage digital capabilities for improved field effectiveness
Work with cross functional teams to generate and analyze HCP data/insights to continue to evolve and improve HCP segmentation and tactical execution
Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of promotional materials
Establish a highly effective collaborative working relationship with the C-Force sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.
Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives