Associate Director, US Fertility HCP Marketing

EMD Serono•Boston, MA

About The Position

EMD Serono is seeking a dynamic Associate Director of Marketing to join their US Fertility Marketing Team. This role is primarily responsible for developing and executing healthcare professional (HCP) marketing strategies for the fertility portfolio products and for potential launch products in the fertility business. The individual will lead agency partners and cross-functional teams (marketing, medical affairs, regulatory, data/analytics, digital, and sales) to deliver compelling HCP-focused marketing programs and media strategies, ensuring successful implementation in the field. The purpose in Healthcare is to help create, improve and prolong lives by developing medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. The company is committed to creating access and opportunities for all to develop and grow, fostering a culture of inclusion and belonging.

Requirements

Bachelor’s degree required
5+ years in product management, marketing, or related roles within healthcare/biotech/pharma
Ability to travel up to 30%

Nice To Haves

Advanced degree (MBA, PharmD, MD, or equivalent)
Proven experience with launching HCP-facing products and managing portfolio products, leading cross-functional initiatives and external agencies; no direct reports required
Strong project, portfolio, and vendor management skills; ability to align diverse teams toward common goals
Excellent written and verbal communication, presentation, and storytelling abilities
Data-driven mindset with ability to translate insights into actionable roadmaps and media plans
Knowledge of regulatory/compliance frameworks affecting medical communications, digital marketing, and medical publishing
Experience developing and executing media strategies for HCP audiences (digital, print, events)
Strong organizational skills and attention to detail
Proficiency in Microsoft PowerPoint and Excel; familiarity with marketing tools is a plus
Ability to work collaboratively in a fast-paced environment
Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes
Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions
Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results
Uphold ethical standards and being honest in all interactions
Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes
Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity

Responsibilities

Define product strategy and lifecycle plans for both new launch products and existing Fertility portfolio offerings.
Lead agency partnerships to develop launch materials, product communications, and ongoing HCP marketing assets with scientific accuracy and regulatory compliance.
Develop and execute media strategies targeting HCP audiences (medical journals, congress activities, digital media, owned channels) to drive reach, engagement, and adoption.
Translate clinical data and market insights into differentiated product value propositions, messaging, and positioning for HCPs and practice workflows.
Manage the product backlog and prioritize features, campaigns, and media tactics; write user stories and ensure timely, high-quality delivery.
Coordinate cross-functional launch plans and ongoing marketing programs with medical affairs, market access, digital, and sales enablement.
Define and monitor product KPIs (adoption, usage, engagement, physician feedback, payer/reimbursement impact, media reach/recall) and drive data-informed optimization.
Ensure regulatory/compliance adherence for all promotional and medical communications and maintain ethical standards.
Influence portfolio prioritization, resource allocation, and media investments based on market feedback, competitive intelligence, and stakeholder input.
Manage budgets, vendor/agency engagements, and timelines; oversee contract deliverables and performance.
Support the preparation of internal and external presentations, ensuring messaging is clear and aligned with brand objectives.