Marketing Manager

Pick & Cheese • New York, NY

14d • $90,000 - $100,000 • Onsite

About The Position

Shaver Hall is New York’s newest cultural and culinary destination, located inside the historic Lord & Taylor building in Midtown. It features visionary chefs, three full-service restaurants, curated eateries, a central bar, and a live stage, aiming to be a gathering place where food, beverage, and entertainment converge. Inspired by Dorothy Shaver’s legacy, the venue seeks to redefine hospitality in Manhattan.

The Marketing Manager will own the marketing strategy for Shaver Hall, encompassing event go-to-market plans, social media management, community partnerships, and analytics. The role involves planning and executing campaigns to drive foot traffic and brand awareness, while also overseeing marketing for onsite restaurant concepts like Tallow Steakhouse and Pick and Cheese to ensure a unified brand voice and strategy across all venues.

Requirements

• 3-5 years progressive marketing experience in hospitality, entertainment/venues, or multi-location lifestyle brands.
• Portfolio of event campaigns and social content with measurable impact (including links or samples).
• Hands-on content skills: short-form social media video, copywriting, light design/editing (Canva/Adobe).
• Fluency with IG/TikTok/FB, scheduling/listening.
• Strong project management; calm under show-time pressure; willing to work evenings/weekends when needed to align with event calendar.

Nice To Haves

• NYC market knowledge and creator/media relationships are strongly preferred.

Responsibilities

• Champion Shaver Hall’s brand positioning and guest promise across all channels and touchpoints (web, email/SMS, social, digital signage, on-site collateral).
• Ensure all consumer-facing messaging aligns with revenue goals and delivers a best-in-class guest experience, aligning with brand standards and the needs of all onsite eatery partners in a collaborative and communicative manner.
• Maintain brand standards, asset libraries, and messaging frameworks; brief designers/creators and QA output.
• Build go-to-market plans for entertainment and tiered hall events (positioning, messaging, calendars, briefs, listings, email/SMS hooks).
• Manage promotional timelines, content capture, and night-of amplification.
• Own channel strategy, voice, and publishing across Instagram, TikTok, and Facebook; daily community management and DMs.
• Build comprehensive content calendars for each social channel.
• Produce and publish short-form videos (Reels/TikTok), stories, and carousels; develop a branded UGC pipeline and manage rights.
• Launch and manage a NYC creator/influencer program (briefs, contracts, offers, tracking), including comped experiences and content deliverables.
• Coordinate with paid media partners on social ads; write briefs, approve creative, and monitor performance.
• Build neighborhood and citywide partnerships (CVB, BIDs, hotels, local businesses, universities, cultural organizations, gyms/coworking spaces, arts/music organizations).
• Work with partners to execute cross-promotions, activations, sampling, and tasting events to drive trial and repeat visits.
• Cultivate media relationships, ensure events/activations are listed and pitched, and support press nights and talent/VIP hospitality in collaboration with VP of PR at FB Society.
• Track and share marketing metrics covering traffic, engagement, conversion, and F&B lift on event nights.
• Maintain campaign scorecards; translate insights into next steps.
• Work with the VP of Marketing on managing the working marketing budget; handle vendor setup, invoicing, and reconciliations.
• Brief and manage freelancers/creators; source and negotiate as needed.
• Maintain calendars (marketing, editorial, event) and project workflows (e.g., Monday.com), hitting deadlines with cross-functional partners.
• Partner tightly with Entertainment, Beverage, Operations, and Eatery Partners to align priorities and share results.

Benefits

• Medical, Dental, and Vision insurance within 60 days (or next open enrollment).
• 401(k) eligibility after one year of service (for individuals 21+).
• Paid Time Off
• Be part of bringing one of New York’s most exciting new food and entertainment concepts to life.
• Comped meals (employer policies apply)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed