Marketing Manager

Fohr•New York, NY

3d•$100,000 - $115,000•Hybrid

About The Position

As Fohr's Marketing Manager, you'll be joining a lean, high-output marketing team at a pivotal moment in the company's growth. Reporting to the Director of Marketing, you'll own workstreams across product marketing and brand campaigns. This is a role for someone who moves fluidly between strategy and execution. Who's just as comfortable writing a launch email as they are building a campaign brief, supporting a founder's thought leadership, or pulling performance data to inform what comes next. You won't be handed a playbook, you'll help build one. ABOUT THE ROLE Product Marketing & GTM Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts Brand & Campaigns Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent Support the production of thought leadership content including webinars, reports, and data-driven industry research Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences Content & Channel Management Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats Monitor performance metrics and contribute to regular reporting and optimization recommendations Cross-Functional Collaboration Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging Partner with our design team to ensure all assets align with the Fohr brand

Requirements

4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup
A strong writer who can adapt tone and format across channels and audiences. You understand the difference between copy that earns attention and copy that fills space
Comfortable owning projects end-to-end. You don't wait to be told what to do next and you don't let things fall through the cracks
Equally at ease in a spreadsheet and a creative brief. You balance analytical thinking with strong instincts and know when to trust each
Proactive, curious, and energized by ambiguity; you see an undefined problem as an opportunity, not an obstacle
Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
Comfortable using AI tools to accelerate content production, research, and reporting — and thoughtful about where human judgment matters more
Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age

Responsibilities

Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels
Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts
Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
Support the production of thought leadership content including webinars, reports, and data-driven industry research
Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences
Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
Monitor performance metrics and contribute to regular reporting and optimization recommendations
Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials
Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand
Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging
Partner with our design team to ensure all assets align with the Fohr brand