Marketing Manager

Smart Care Equipment Solutions•USA-Remote Worker-Wisconsin, WI

20d

About The Position

The Marketing Specialist is responsible for executing and optimizing marketing programs that drive brand awareness, lead generation, and customer engagement. This role collaborates cross-functionally with sales, product, operations, and leadership teams to deliver integrated campaigns across digital and traditional channels. The ideal candidate is both analytical and creative, with a strong ability to translate strategy into measurable results while supporting both external marketing initiatives and internal communications.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
2–5 years of experience in marketing or related role (B2B experience preferred)
Strong project management and organizational skills
Experience with digital marketing tools (e.g., CRM, marketing automation, Google Analytics)
Excellent written and verbal communication skills
Analytical mindset with attention to detail
Ability to manage multiple priorities in a fast-paced environment
Strong collaboration and stakeholder management skills
Ability to communicate effectively across all levels of the organization
Creative problem-solving skills with a focus on execution

Nice To Haves

Experience in [industry—e.g., field service, refrigeration, healthcare, etc.]
Experience planning or supporting trade shows and events
Familiarity with SEO, paid media, and content marketing strategies
Experience supporting account-based marketing (ABM) or lead generation programs

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns (digital, email, social, events, and web)
Support go-to-market initiatives for products, services, or verticals
Coordinate timelines, assets, and stakeholders to ensure on-time delivery
Develop and manage marketing content including emails, website pages, case studies, blogs, and sales materials
Support internal communications including company announcements, newsletters, leadership messaging, and change initiatives
Ensure consistent brand voice and messaging across both external and internal channels
Partner with internal subject matter experts to translate technical offerings into customer-focused messaging
Plan and support industry trade shows, conferences, and customer events from end to end
Coordinate logistics including booth setup, marketing collateral, registrations, and vendor management
Partner with sales to align pre-event outreach and post-event follow-up
Track and report on event performance, including lead generation and ROI
Manage and optimize digital channels including website, SEO/SEM, paid media, and social media
Monitor campaign performance and make data-driven recommendations for improvement
Support marketing automation and CRM initiatives
Track and analyze key performance indicators (KPIs) such as leads, conversion rates, engagement, and ROI
Prepare regular reports and dashboards to communicate campaign performance
Provide insights to refine targeting, messaging, and channel strategy
Partner with sales teams to align marketing efforts with pipeline and revenue goals
Develop tools and collateral to support the sales process
Coordinate with product, operations, and leadership teams on strategic initiatives