Marketing Manager

Vida Shoes International•New York, NY

17d•Onsite

About The Position

Vida Shoes International, a global leader in the footwear industry since 1973, is seeking a Marketing Manager. This role will be responsible for leading the execution of brand launches and ongoing marketing initiatives, translating strategic direction into actionable plans, and coordinating campaign execution across various channels. The Marketing Manager will also manage retailer marketing partnerships, trade shows, events, product marketing, and market research to support seasonal product launches and overall business objectives. This position requires strong cross-functional leadership and the ability to ensure brand consistency and alignment across all consumer touchpoints.

Requirements

Experience in brand campaign development and execution.
Experience in developing seasonal campaign strategies.
Ability to translate strategic direction into actionable marketing plans and creative briefs.
Experience coordinating campaign execution across creative, PR, digital, social, and Shared Services.
Ability to ensure brand storytelling, visual consistency, and messaging alignment.
Experience managing campaign timelines, deliverables, and launch schedules.
Experience supporting integrated marketing initiatives across wholesale, retail, digital, and e-commerce channels.
Experience serving as a day-to-day marketing contact for key wholesale partners.
Experience managing annual marketing programs and events for retail partners.
Experience coordinating retailer-sponsored advertising campaigns and promotional initiatives.
Experience developing retailer-specific marketing materials, presentations, and support tools.
Experience managing retailer marketing calendars, deadlines, and deliverables.
Experience partnering with sales teams to support key account growth and seasonal selling initiatives.
Experience coordinating marketing support for retailer meetings, line reviews, and product launches.
Experience assisting in the development of retailer-exclusive marketing programs and product stories.
Experience leading planning and execution of trade shows, retailer events, and brand activations.
Experience managing logistics and execution for events and presentations.
Experience coordinating event timelines, vendor communication, and production schedules.
Experience supporting booth design, visual merchandising, and seasonal storytelling at industry trade shows.
Experience managing event marketing materials, signage, invitations, and promotional assets.
Experience coordinating sample trafficking, product merchandising, and event setup requirements.
Experience working cross-functionally with sales teams to ensure events support seasonal sales objectives.
Experience assisting in managing event budgets, timelines, and post-event reporting.
Experience serving as a primary marketing contact for event execution and retailer-facing activations.
Experience supporting seasonal product launches and collection introductions.
Experience developing product storytelling and consumer-facing messaging.
Experience assisting in collection positioning, market differentiation, and merchandising support.
Experience partnering with Design and Product Development teams.
Experience ensuring product launches are supported across retail, wholesale, and digital channels.
Experience serving as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce, and Shared Services teams.
Experience managing project timelines and ensuring alignment across departments.
Experience coordinating asset requests, approvals, and workflow management.
Experience ensuring marketing initiatives are executed on time and aligned with business priorities.
Experience supporting execution of strategic initiatives directed by executive leadership.
Experience managing branded philanthropic efforts/events.
Experience monitoring campaign performance, retailer marketing initiatives, and promotional effectiveness.
Experience tracking competitive activity, market trends, and consumer insights.
Experience analyzing retailer performance and marketing opportunities.
Experience assisting in evaluating campaign ROI and recommending optimizations.
Experience providing reporting and recommendations to support future marketing planning.
Experience developing detailed project briefs for creative and production teams.
Experience managing asset requests, revisions, and project prioritization.
Experience ensuring deliverables meet brand standards and retailer requirements.
Experience coordinating approvals and communication between stakeholders and Shared Services teams.
Experience maintaining workflow visibility and ensuring deadlines are met.

Responsibilities

Lead execution of brand launch and ongoing brand marketing initiatives.
Develop seasonal campaign strategies across multiple brands.
Translate strategic direction into actionable marketing plans and creative briefs.
Coordinate campaign execution across creative, PR, digital, social, and Shared Services teams.
Ensure brand storytelling, visual consistency, and messaging alignment across all consumer touchpoints.
Manage campaign timelines, deliverables, and launch schedules.
Support integrated marketing initiatives across wholesale, retail, digital, and e-commerce channels.
Serve as the day-to-day marketing contact for key wholesale partners.
Manage multiple annual marketing programs, in-store events, and customer-facing activations for partners like Nordstrom.
Coordinate retailer-sponsored advertising campaigns and promotional initiatives.
Develop retailer-specific marketing materials, presentations, and support tools.
Manage retailer marketing calendars, deadlines, and deliverables.
Partner closely with sales teams to support key account growth and seasonal selling initiatives.
Coordinate marketing support for retailer meetings, line reviews, and product launches.
Assist in the development of retailer-exclusive marketing programs and product stories.
Lead planning and execution of multiple trade shows, retailer events, and brand activations annually.
Manage logistics and execution for events, retailer presentations, and showroom events.
Coordinate event timelines, vendor communication, and production schedules.
Support booth design, visual merchandising, and seasonal storytelling at industry trade shows.
Manage event marketing materials, signage, invitations, and promotional assets.
Coordinate sample trafficking, product merchandising, and event setup requirements.
Work cross-functionally with sales teams to ensure events support seasonal sales objectives.
Assist in managing event budgets, timelines, and post-event reporting.
Serve as primary marketing contact for event execution and retailer-facing activations.
Support seasonal product launches and collection introductions across brands.
Develop product storytelling and consumer-facing messaging.
Assist in collection positioning, market differentiation, and merchandising support.
Partner with Design and Product Development teams to communicate key product innovations and features.
Ensure product launches are supported across retail, wholesale, and digital channels.
Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce, and Shared Services teams.
Manage project timelines and ensure alignment across departments.
Coordinate asset requests, approvals, and workflow management.
Ensure marketing initiatives are executed on time and aligned with business priorities.
Support execution of strategic initiatives directed by executive leadership.
Manage branded philanthropic efforts/events.
Monitor campaign performance, retailer marketing initiatives, and promotional effectiveness.
Track competitive activity, market trends, and consumer insights.
Analyze retailer performance and marketing opportunities.
Assist in evaluating campaign ROI and recommending optimizations.
Provide reporting and recommendations to support future marketing planning.
Develop detailed project briefs for creative and production teams.
Manage asset requests, revisions, and project prioritization.
Ensure deliverables meet brand standards and retailer requirements.
Coordinate approvals and communication between stakeholders and Shared Services teams.
Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives.