Marketing Manager

American College of Physicians•Philadelphia, PA

9d•Hybrid

About The Position

The Marketing and Communications division of the American College of Physicians (ACP) is seeking candidates for the role of Marketing Manager. ACP, a national organization of internal medicine physicians with headquarters in Philadelphia, is the largest medical specialty organization and the second-largest physician group in the United States with more than 163,000 members worldwide. This is a hybrid position with 2 days per week in the Philadelphia office required. Reporting to the Director of Marketing, the Marketing Manager will oversee multiple projects and priorities simultaneously—from strategic campaign development and customer/member journeys to marketing technology, analytics, vendors, and cross-functional initiatives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field required.
Five or more years of progressive marketing management experience required.
Demonstrated success developing and executing revenue-generating, multi-channel marketing strategies and campaigns across digital, email, CRM, SEO/SEM, social media, and traditional marketing channels.
Proven ability to effectively manage staff, budgets, vendors, and complex cross-functional marketing initiatives from concept through execution.
Knowledge of CRM, marketing automation, analytics, digital advertising, and AI-enabled marketing tools.
Excellent analytical, project management, and communication skills, including copywriting and presentation experience.

Nice To Haves

MBA preferred.
Healthcare, association, or nonprofit experience preferred.

Responsibilities

Develop multi-channel marketing strategies, plans, and budgets that drive lead generation, customer/member acquisition, revenue growth, and brand awareness.
Lead integrated campaigns and customer/member journeys across digital, email, CRM, web, social, and traditional channels.
Recruit, develop, coach, and manage marketing staff; oversee vendors, budgets, and multiple projects to deliver high-quality results aligned with organizational goals.
Conduct market, customer, and competitive research to identify trends, opportunities, and needs; monitor campaign performance and use data to optimize results.
Partner with internal stakeholders and cross-divisional teams to align marketing initiatives with organizational priorities, improve operational efficiency, and communicate strategies, progress, and outcomes.