Marketing Manager, DFW

Zipline • Fort Worth, TX

2d • Onsite

About The Position

Every Zipline market grows differently. Customer behavior, commercial priorities, competition, partnerships, and local opportunities vary from city to city. We're looking for a Marketing Manager to own the strategy that turns those local realities into measurable market growth. You'll own marketing strategy and performance for the Dallas market, determining where marketing can have the greatest business impact and aligning the organization around those priorities. Success means driving measurable growth across awareness, customer acquisition, referrals, merchant launches, and overall market performance. You'll serve as the marketing leader for Dallas, partnering closely with Commercial, Operations, Community Engagement, Communications, and the broader Marketing organization. While each team owns its area of expertise, you'll define the market strategy, set priorities, and ensure our collective efforts drive measurable business results.

Requirements

• 8 years of experience in marketing, growth, brand, partnerships, product marketing, or a related field.
• Experience developing integrated marketing strategies that combine multiple marketing disciplines to drive measurable business growth.
• Strong business judgment and the ability to prioritize opportunities based on business impact.
• Experience leading complex cross-functional initiatives and influencing without direct authority.
• Excellent communication, stakeholder management, and relationship-building skills.
• Strong analytical skills with experience defining success metrics, measuring performance, and making investment recommendations based on data.
• Comfort operating in ambiguity and adapting quickly as business needs evolve.
• Ability to work onsite in Dallas, Texas.

Responsibilities

• Own the marketing strategy, priorities, and performance of the Dallas market.
• Develop a deep understanding of customer behavior, commercial priorities, competitive dynamics, and local opportunities to identify where marketing can have the greatest business impact.
• Build integrated marketing plans that bring together brand, lifecycle, partnerships, community engagement, merchant launches, local activations, and other marketing capabilities around Dallas's highest-priority growth opportunities.
• Identify and prioritize local growth opportunities based on expected business impact, customer needs, and commercial priorities.
• Partner with Commercial, Operations, Community Engagement, and Marketing to coordinate execution and ensure investments are aligned to the market's highest priorities.
• Represent the voice of the market by bringing customer insights, competitive intelligence, and local learnings back to the broader organization.
• Define success metrics, measure performance, and continuously refine strategy based on business results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed