Marketing Manager

Amcor • Evansville, IN

1d

About The Position

The Marketing Manager develops and executes the strategy for assigned products and markets to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager will be responsible for understanding current and future trends for innovation to ensure ongoing marketplace advantage. The Marketing Manager will develop and execute both strategic and tactical marketing programs to deliver growth targets based on market dynamics, such as customer penetration, and developing short and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop and execute marketing programs and plans.

Requirements

• Bachelor’s degree in business administration or related field.
• 5+ years of packaging industry experience in preferred
• Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research
• Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g. Euromonitor, Circana, Mintel, etc.) and marketing suites (e.g. Hubspot, HootSuite, Adobe CS, etc.) preferred.
• Ability to work effectively across an organization, including direct and indirect reporting lines
• Ability to synthesize and communicate information from multiple sources to deliver concrete recommendations and plans
• Strong organizational skills and proven ability to manage multiple tasks and project simultaneously

Responsibilities

• Develop and manage execution of growth strategy for assigned packaging products / markets
• Define the opportunity in the market, including customer makeup and opportunity sizing
• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
• Inform organization how to win in the assigned market, including definitions around product needs, value prop and geographic & specific end-market definitions
• Support commercial teams in all aspects of business development strategy for new and emerging technologies or products
• Collaboratively guide product marketing management
• Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc.
• Collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics
• Guide marketing strategies and plans
• Define leading marketing prospects, growth categories and emerging brands
• Leverage internal resources to ensure demand generation driven market projects. Collaborative engagement of customers with the Sales team and project the differentiated value proposition developed for the market
• Collaboratively develop customer-specific selling collateral
• Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
• Inform market-based innovation pipeline development
• Develop product innovation trends based on marketplace and competitive analysis
• Collaboratively partner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
• Support and inform R&D resources and innovation project prioritization with R&D team to achieve short and long-term goals.
• Closely monitor and understand consumer, retail and customer landscape to identify trends in each of these components
• Understand Global Amcor capabilities and global trends
• Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging
• Monitor and summarize ongoing strategic moves of main competitors
• Develop and lead marketing value proposition development
• Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation
• Development of internal and external product and brand communications
• Articulation of value propositions relevant to targeted customers
• Adherence to and management of brand standards as they apply to external and internal communications

Benefits

• Medical, dental and vision plans
• Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
• Company-paid holidays starting at 8 days per year and may vary by location
• Wellbeing program & Employee Assistance Program
• Health Savings Account/Flexible Spending Account
• Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
• Paid Parental Leave
• Retirement Savings Plan with company match
• Tuition Reimbursement (dependent upon approval)
• Discretionary annual bonus program (initial eligibility dependent upon hire date)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level