Marketing Manager - Empire Homes

The Employee Experience Team • San Antonio, TX

9d • Onsite

About The Position

The Marketing Manager develops, executes, and manages the Division’s marketing strategy and initiatives to support traffic generation, brand awareness, community visibility, and sales objectives. The role oversees advertising, digital marketing, lead generation programs, model home presentation, and market research, while ensuring brand consistency across divisional marketing channels.

The Marketing Manager partners with Division leadership, Sales, Operations, Land Acquisition, Finance, and Corporate Sales & Marketing to support community launches, drive qualified traffic, and contribute to divisional growth and profitability. The position is located in Empire’s San Antonio, Texas division.

Requirements

• 5–10 years of progressive marketing experience within the homebuilding, residential real estate, or a related industry.
• Proven track record of developing and executing successful marketing campaigns that drive traffic, lead generation, brand awareness, and business growth.
• Strong experience in digital marketing, advertising, social media management, content development, email marketing, and campaign analytics.
• Proficiency with CRM systems, marketing automation platforms, website management tools, and digital analytics.
• Knowledge of residential real estate, consumer buying behaviors, market research, and competitive positioning within the homebuilding industry.
• Excellent communication, project management, presentation, and vendor management skills, with the ability to collaborate effectively across departments.
• Strong analytical and organizational skills, with the ability to manage multiple projects, budgets, deadlines, and priorities simultaneously.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field is preferred.
• Experience with Salesforce is preferred.

Responsibilities

• Develop and execute divisional marketing strategies and campaigns to drive qualified traffic, support community sales goals, and enhance brand awareness.
• Manage divisional advertising, digital marketing, social media, email marketing, public relations, signage, and promotional efforts.
• Analyze market trends, competitive activity, customer demographics, lead generation results, and campaign performance metrics to optimize marketing effectiveness.
• Partner with Division leadership and Sales teams to develop community launch plans, grand openings, promotions, and ongoing traffic-generation initiatives.
• Oversee divisional website content, digital listings, online reputation management, model home merchandising, and brand consistency across marketing channels.
• Manage relationships with advertising agencies, media partners, digital vendors, and other marketing service providers to ensure quality, performance, and budget compliance.
• Develop and manage divisional marketing budgets, monitor return on investment, and identify opportunities to improve lead generation, traffic conversion, and overall marketing performance.

Benefits

• Exclusive discounts on Empire Homes through the Employee Home Ownership Program.
• Employer-paid benefits.
• Employer-sponsored 401(k) plans.
• Continuing education support and learning and development opportunities.
• The company emphasizes the importance of employees’ time outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level