Marketing Manager- EP

Rosenblum Law•Clifton, NJ

10d•Remote

About The Position

Rosenblum Law is seeking a hands-on Marketing Manager focused on estate planning funnels, lifecycle marketing, and conversion. The role develops messaging, education, offers, and follow-up to help prospective clients overcome hesitation and move from initial interest to becoming signed clients. It connects workshops, webinars, lead magnets, and automated campaigns into a clear customer journey while expanding channels that bring qualified prospects into the funnel. The Marketing Manager reports to the Chief Growth Officer and collaborates with sales, intake, events, and attorneys. The role owns priorities, execution, and results, with support from freelancers and agencies. Success includes building an effective webinar funnel, diversifying channels that drive workshop and webinar attendance at a steady acquisition cost, and developing an organic social media strategy that attracts qualified prospects. Initial priorities will be established collaboratively during onboarding and may change with business needs, performance data, and identified opportunities.

Requirements

Proven success building funnels and nurture campaigns that convert hesitant prospects into paying clients.
Experience marketing webinars, workshops, or services with longer buying cycles.
Hands-on expertise in CRM platforms, email and text automation, segmentation, lead scoring, and workflow troubleshooting.
Experience developing creative and testing messaging, offers, and landing pages.
Strong copywriting skills and the ability to explain complex topics clearly.
Experience collaborating with sales and using performance data to improve client acquisition.
Strong project management skills, including managing freelancers, agencies, and budgets.

Nice To Haves

Experience growing social media and working with local influencers or community partners.
Background in estate planning, financial services, insurance, or another service where trust and education drive purchasing decisions.

Responsibilities

Create lead magnets and segmented email and text campaigns based on prospects’ interests, concerns, and readiness.
Build follow-up sequences for missed events, event attendees who do not book, consultations that do not convert, and older leads.
Develop creative concepts and coordinate with designers, writers, video creators, and agencies to produce ads, emails, videos, and landing pages.
Own a structured testing roadmap for hooks, visuals, messaging, offers, forms, and calls to action; document results, refresh creative, and expand successful campaigns.
Collaborate with sales and presenting attorneys to test audiences, topics, formats, consultation offers, and booking processes while maintaining consistent messaging.
Own registration campaigns, confirmations, reminders, and rescheduling to improve attendance and consultation bookings.
Test and diversify marketing channels, reducing cost per registrant and attendee while maintaining lead quality and conversion to signed clients.
Align campaign volume with event availability, consultation schedules, and service capacity.
Use sales feedback, intake conversations, and client insights to understand objections and improve campaigns.
Develop lead scoring, segmentation, and clear handoffs between automated nurturing and personal outreach.
Collaborate with intake and attorneys to build an outbound referral program for cases the firm does not handle, including partner relationships, follow-up, and referral revenue tracking.
Build an engaged social media following through educational content, short videos, expert insights, and shareable resources.
Partner with local influencers and community organizations to promote workshops and reach qualified audiences.
Collect client reviews and, with permission, feature testimonials and stories across social media and campaigns.
Build and maintain CRM and automation workflows, accurate source tracking, and visibility into prospect engagement.
Manage budgets, freelancers, and agencies, setting clear deliverables, deadlines, and performance expectations.
Coordinate attorney review of marketing materials for accuracy and compliance.
Track results by channel, audience, and campaign from registration through signed client, and use acquisition costs and revenue to guide spending and improvements.
Take ownership of initiatives, work closely with sales and intake, and use performance data to improve results across the customer journey.