Marketing Manager - Wallet, Payments & Commerce

Apple • Cupertino, CA

1d

About The Position

The Wallet, Payments & Commerce marketing team is looking for a Marketing Manager to lead marketing for IDs in Apple Wallet. This role will own the end-to-end marketing strategy and execution for new state launches across the US, partner closely with issuers and acceptance partners to deliver best-in-class marketing assets, and help define the marketing playbook for global expansion. This is a high-visibility role for someone who thrives in ambiguity, loves owning a program from strategy through flawless execution, and is energized by building something from the ground up. The ideal candidate will translate an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap. This role offers the opportunity to help shape how people carry and use identification for years to come.

Requirements

• Proven experience leading go-to-market or regional/market launch strategy for a consumer product, ideally across multiple US states, regions, or countries.
• A builder’s mindset — energized by creating structure, strategy, and momentum in a space that doesn’t have a playbook yet.
• Experience building and managing relationships with external partners (e.g., government agencies, financial institutions, retailers, or other regulated industries) to develop co-branded or partner-facing marketing materials.
• Strong program and budget management skills, with the ability to build and govern a marketing budget across multiple concurrent workstreams.
• Comfort operating in ambiguous, fast-moving environments while maintaining rigor and attention to detail.
• A strategic mindset paired with a hands-on, execution-first approach.
• 6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product.
• Experience managing and governing budgets across multiple projects or markets.
• Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders.
• Excellent written and verbal communication skills, with experience presenting to senior leadership.
• Ability to travel as needed.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships.
• International or multi-market launch experience.
• Experience developing marketing guidelines or brand standards used by external partners.

Responsibilities

• Lead marketing for IDs in Apple Wallet.
• Own the end-to-end marketing strategy and execution for new state launches across the US.
• Partner closely with issuers and acceptance partners to deliver best-in-class marketing assets.
• Define the marketing playbook that will guide this product as it expands globally.
• Translate an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level