Marketing Manager - Wallet, Payments & Commerce

Apple • Cupertino, CA

1d

About The Position

The Wallet, Payments & Commerce marketing team is looking for a Marketing Manager to lead marketing for IDs in Apple Wallet, one of the most meaningful and fastest-growing initiatives in Wallet. In this role, you will own the end-to-end marketing strategy and execution for new state launches across the US, partner closely with issuers and acceptance partners to deliver best-in-class marketing assets, and help define the marketing playbook that will guide this product as it expands globally. This is a high-visibility role for someone who thrives in ambiguity, loves owning a program from strategy through flawless execution, and is energized by the challenge of building something from the ground up — translating an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap that others can rally around. If you want to help shape how people carry and use identification for years to come, we'd love to talk to you.

Requirements

• Proven experience leading go-to-market or regional/market launch strategy for a consumer product, ideally across multiple US states, regions, or countries
• A builder’s mindset — energized by creating structure, strategy, and momentum in a space that doesn’t have a playbook yet
• Experience building and managing relationships with external partners (e.g., government agencies, financial institutions, retailers, or other regulated industries) to develop co-branded or partner-facing marketing materials
• Strong program and budget management skills, with the ability to build and govern a marketing budget across multiple concurrent workstreams
• Comfort operating in ambiguous, fast-moving environments while maintaining rigor and attention to detail
• A strategic mindset paired with a hands-on, execution-first approach
• 6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product
• Experience managing and governing budgets across multiple projects or markets
• Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders
• Excellent written and verbal communication skills, with experience presenting to senior leadership
• Ability to travel as needed
• Bachelor’s degree or equivalent experience

Nice To Haves

• Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships
• International or multi-market launch experience
• Experience developing marketing guidelines or brand standards used by external partners

Responsibilities

• Lead marketing execution for the launch of IDs in Apple Wallet across new US states, partnering cross-functionally to ensure every launch is best-in-class.
• Develop and deliver marketing assets and toolkits for issuer and acceptance partners, ensuring brand consistency and clarity across every touchpoint where customers encounter IDs in Wallet.
• Define long term consumer education vision and maintain existing marketing guidelines and standards, setting the foundation for how this product is marketed as it scales.
• Present regular updates, insights, and recommendations to cross-functional leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level