Marketing Manager - Property Management

Peak Living•Pleasant Grove, UT

About The Position

Peak Living is seeking a qualified Marketing Manager to lead marketing and communication efforts. This role involves coordinating, overseeing, and implementing the company's marketing and communications plan, including marketing, advertising, reputation management, social media, websites, and special projects. The Marketing Manager will establish working relationships with on-site teams, corporate teams, contractors, vendors, agencies/freelancers, media, and community leaders. The company is positioned for growth through acquisitions and focuses on developing high-quality teams to boost property performance.

Requirements

Capacity to learn new software programs including YARDI and Entrata software.
Above average knowledge Microsoft Suite of products.
Ability to multi-task.
Strong interpersonal and team skills.
Ability to effectively present information and respond to questions from management, residents, communities, and the public.
Expert troubleshooting and analytical skills.
Ability to work independently.
Above average written and verbal business communication.
Ability to write, read, analyze, and interpret reports, business correspondence and procedures manuals.
Knowledge of property management software, transaction processes, including review of contracts.
Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the company and its initiatives.
Expert knowledge of marketing principles and procedures.
Experience with marketing for Multifamily Housing.
Ability to prepare a marketing budget.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc., related to daily job responsibilities.
Strategic planning and thinking.
Ability to interpret a variety of instructions furnished in written, oral, verbal, diagram, report, or schedule form.
Understanding of demographics and regional markets.

Nice To Haves

Bachelor's Degree in Business and/or Marketing or 5+ years' related field or equivalent experience.
YARDI and Entrata Property Management software.

Responsibilities

Provide quarterly objectives, evaluate performance, and give interim and annual performance reviews of direct reports.
Assist regional managers in planning and effectively executing an integrated advertising program to enhance resident leasing and generate positive results for the overall success of the company.
Assist regional managers in planning and effectively executing special events including resident coordination, entertainment, vendors, decorations, and value-added opportunities.
Coordinate public relations efforts that maintain the company in a favorable light, creates interest in the company, promotes special events, and increases exposure of residents, builds relationships with key media, and enhances the overall perception of the company.
Maintain company's website and employee portal interface.
Control appropriate social media to support company.
Increase the financial resources for coordinating effective marketing opportunities through sponsorships, trade-outs, partnership marketing and merchant involvement.
Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.
Prepare and provide regular verbal and written reports including marketing plan summary, leasing updates, public relations value, competitive analysis, traffic counts, etc., to corporate and company management, investment partners and other designated parties.