Marketing Manager, Westminster College of Media and Performing Arts

Rider University•Lawrenceville, NJ

18h

About The Position

Rider University invites applications for a Marketing Manager serving the Westminster College of Media and Performing Arts (WCMPA). Reporting to the Associate Director of University Marketing and Communications, with a dotted-line relationship to the Dean of WCMPA, this role is the College’s primary marketing partner. The Marketing Manager develops and coordinates marketing and communication strategies promoting WCMPA’s academic programs, performances, events, summer and continuing education offerings, faculty and student accomplishments, and other College priorities.

Requirements

Bachelor’s degree in marketing, communication, public relations, advertising, journalism, arts administration, or a related field.
4–5 years of professional experience in marketing, communications, or a related field.
Demonstrated experience developing and executing integrated marketing campaigns.
Excellent writing, editing, and proofreading skills.
Strong project management and organizational skills, including the ability to manage multiple projects, deadlines, and stakeholders.
Strong interpersonal and collaborative skills.
Experience with digital marketing, social media, and content development.
Ability to work effectively with creative, communications, and marketing professionals across multiple functions.
Satisfactory background and/or DMV checks required.

Nice To Haves

Experience in higher education, performing arts, arts administration, or a cultural organization.
Experience marketing concerts, theatrical productions, dance performances, festivals, or other live events.
Familiarity with email marketing, content management systems, digital advertising, and marketing analytics.
Understanding of graphic design, photography, and video production processes.

Responsibilities

Develop and implement an annual marketing and communication plan for WCMPA.
Serve as the primary marketing contact for the Dean, faculty, staff, academic programs, and performing arts organizations within the College.
Manage development of print and digital assets, including programs, posters, brochures, and social media assets, for performances, events, academic programming, and other College priorities.
Create and manage messaging and content for prospective students, current students, alumni, arts patrons, educators, and community audiences.
Coordinate advertising, creative, web, public relations, email, photography, and video needs with appropriate University Marketing and Communications team members.
Create and manage social media content for the College across appropriate platforms.
Maintain marketing calendars and timelines for major College initiatives, performances, and events.
In collaboration with Performance Management, develop and edit promotional copy, newsletters, email communications, web content, event descriptions, and other marketing materials.