Marketing Manager, Modern Day Marine

Emerald

117d

About The Position

The Marketing Manager leads integrated marketing campaigns for Modern Day Marine events, driving attendee acquisition, exhibitor engagement, and year-round audience growth. The role develops data-driven, multi-channel campaigns that support measurable business results and uses AI and modern marketing techniques.

Working with Sales, content, operations, association partners, agencies, and other internal and external teams, the Marketing Manager builds annual marketing plans, manages campaign calendars and budgets, and creates messaging across email, web, paid media, social, partnerships, public relations, and content marketing. The role monitors performance, optimizes campaigns through testing and analytics, and presents results and recommendations to Marketing leadership.

Requirements

• At least 5 years of B2B marketing experience.
• Experience with integrated marketing campaigns, marketing automation, paid media, and analytics.
• Strong project management, communication, and cross-functional collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• B2B marketing experience in events, media, associations, or demand generation.
• Experience with HubSpot.
• Experience with Google Analytics, Power BI, SEO, and AI marketing tools.
• Growth mindset and curiosity.
• Strong commercial thinking and analytical skills.
• Creativity balanced with data-driven decision making.
• Passion for testing new marketing ideas and technologies.

Responsibilities

• Develop and execute integrated marketing campaigns that support attendee acquisition, exhibitor retention, and revenue goals.
• Build annual marketing plans that balance event launches with year-round audience engagement.
• Create messaging and campaigns across email, web, paid media, social, partnerships, public relations, and content marketing.
• Manage campaign calendars and deliver projects on time and within budget.
• Execute multi-channel demand generation campaigns and optimize them through segmentation, A/B testing, and conversion optimization.
• Partner with Marketing Operations to maximize HubSpot, SEO, and marketing automation capabilities.
• Manage agencies and partners delivering paid search, paid social, and digital advertising initiatives.
• Use AI-powered marketing tools to improve productivity and campaign performance.
• Develop initiatives that strengthen relationships with attendees, exhibitors, and industry partners.
• Collaborate with Sales, Show Management, Marketing Operations, Registration, Operations, and external partners.
• Monitor campaign performance using HubSpot, Google Analytics, Power BI, and other reporting tools.
• Present campaign results and recommendations to Marketing leadership and champion continuous improvement.

Benefits

• Unlimited vacation for exempt employees.
• Flexible working locations.
• 401(k) plan with a company match.
• Medical, dental, and vision coverage, including transgender services and fertility benefits.
• Parental and caregiver leave.
• Dependent, commuter, and FSA benefits.
• Professional development programs, such as Toastmasters.
• Mental wellness tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed