Marketing Manager

Fruit of the Loom•Nashville, TN

19d•Onsite

About The Position

The Marketing Manager owns assigned brand/business performance by translating consumer, customer, financial, and marketplace insights into strategies that grow revenue, improve profitability, strengthen brand equity, and deliver retailer and consumer value. This role leads cross-functional execution across product portfolio, pricing, promotions, forecasting, communications, and budget management while developing marketing talent and ensuring business plans are delivered with accountability, speed, and measurable impact.

Requirements

Bachelor’s degree in Marketing or related field required
5+ years of consumer marketing experience with ownership of brand, category, or business results.
Experience developing marketing strategies across product, pricing, promotion, and distribution.
Financial acumen, including budgets, P&L drivers, margins, and data-informed recommendations.
Ability to lead cross-functional work with internal teams, agencies, and external partners.
Strong verbal, written, and presentation skills for varied audiences.
Independent judgment, problem solving, prioritization, accuracy, and attention to detail.
Leadership capability, including coaching, feedback, team development, and accountability.
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Nice To Haves

MBA preferred.

Responsibilities

Deliver brand/category plans that support volume, profit, share, margin, and retailer growth objectives for assigned business areas.
Translate business priorities into clear marketing strategies that strengthen brand equity and improve consumer and customer relevance.
Monitor performance trends and recommend actions to close gaps, accelerate growth, and improve profitability.
Define and advance seasonal and long-range product roadmap priorities, including newness, assortment strategy, retailer.com content, and portfolio choices that align with consumer and customer needs.
Partner with Merchandising, Design, Sales, and Planning to ensure product strategies are commercially viable and consumer-led.
Evaluate assortment performance and recommend portfolio changes that optimize SKU productivity, retailer fit, and business return.
Develop pricing, trade, and consumer promotion recommendations that achieve brand and retailer target margins while supporting sell-in, sell-through, and business profitability.
Manage promotion strategy and post-event analysis to identify opportunities to improve lift, ROI, and retailer execution.
Partner with Finance and Sales to balance competitive positioning, consumer value, and profitability requirements.
Use business analytics, forecasting reports, consumer trends, and performance metrics to identify opportunities, recommend actions, and clearly communicate implications to leadership and cross-functional partners.
Synthesize consumer, customer, financial, and marketplace insights into actionable recommendations that improve business decisions.
Create clear presentations and business updates that connect insights, risks, opportunities, and recommended next steps.
Lead projects, creative processes, presentations, and business initiatives from concept through execution by aligning Marketing, Sales, Merchandising, Design, Finance, Planning, Forecasting, Distribution, agencies, and external partners around clear deliverables.
Integrate brand communications, media priorities, and advertising support into cross-functional plans to strengthen message consistency, improve consumer engagement, and ensure commercial initiatives are supported by clear communication and media activation priorities.
Establish timelines, decision points, accountabilities, and communication routines that keep initiatives moving with speed and discipline.
Resolve barriers, escalate risks, and align stakeholders to deliver work on time and with measurable business impact.
Build a high-performing marketing team through coaching, prioritization, feedback, process discipline, and accountability for continuous improvement and business results.
Clarify expectations, remove obstacles, and help team members focus on the highest-value work and outcomes.
Develop marketing talent through timely feedback, coaching, stretch assignments, and consistent performance accountability.