Marketing Manager

KNKX Public Radio•Tacoma, WA

17d•Hybrid

About The Position

As the Marketing Manager at KNKX Public Radio, you are the person who brings trusted local journalism and incredible music to more listeners, more communities, and more corners of the Pacific Northwest. Working from our Tacoma or Seattle studio on a hybrid schedule, you will build and run the campaigns that grow our audience, power our fund drives, and strengthen the local business partnerships that support our mission. This is a hands-on role, and that is the best part of it: the campaigns are yours to build, launch, measure, and improve. If you believe local public radio matters, this is your chance to help make sure more people hear it.

Requirements

Personally set up and run digital ad campaigns - Meta, Google, Reddit, Amazon, any of the self-serve platforms. We care that you built the audience, wrote the copy, set the budget and watched the results, not that you boosted a post for $5
Strong writing. You can take a program idea and come up with ten headlines, then tell us which one is best and why
Real organization and attention to detail. Several campaigns, several departments, actual deadlines
A good eye. You do not have to be a designer, but you should know when something looks right and be able to tell a designer what you need
Comfort picking up the phone or walking into a local business to talk about business membership, and keeping those relationships warm
Able to work a hybrid schedule from our Tacoma or Seattle studio, get between the two now and then, and cover the occasional evening or weekend event (less than once a month)
Something to say about why public media matters to you. We ask for a cover letter, and we read them

Nice To Haves

graphic design or video editing
Canva
email marketing platforms
CRM or database experience
market research
a background in nonprofit or small-budget marketing where creativity mattered more than spend
A degree is a plus, not a requirement. If you learned this by running ads for your own band, shop, or side project, we want to hear from you

Responsibilities

Build, launch, monitor, and adjust digital ad campaigns - mostly Meta, plus coordinating with our Google Ads vendor
Plan and publish social content, working across the news, music and development teams so our messages line up
Support fund drives, new show launches and station events with campaign plans, creative and copy
Brief and manage outside designers, illustrators and videographers to produce work within our brand, and create simple graphics and video yourself in Canva
Run the day-to-day of our Business Community membership program - renewals, member benefits like website listings and newsletter acknowledgments, and relationships with local businesses. This is about a quarter of the job, and it is not a commissioned sales role
Track how campaigns performed, report on it, order station collateral, and keep our templates and documentation in good shape