Marketing Manager for Meetings and Conventions

Experience Columbus•Columbus, OH

2d•Hybrid

About The Position

The marketing manager implements and manages marketing strategies, channels, and activities in direct support of the convention and group sales, and destination services. This person is responsible for coordinating cross-functional teams, managing timelines, producing content, and ensuring projects are delivered on time to our internal and external clients.

Requirements

Experienced in integrated marketing communications elements, such as social media and maintaining a brand identity that remains consistent across distinct media channels.
Assisting with the execution and productivity of marketing plans and projects with metrics.
Project management, coordinating cross-functional teams, managing timelines, and ensuring projects are delivered on time.
Experience in digital marketing methods and tools, including social media and general digital communications.
Proficient in Microsoft Suite 365, Outlook, PowerPoint and Word, and related software.
Ability to work flexible hours, including evenings, weekends, and holidays.
Familiar with and advocate for the Columbus region.
Demonstrates a commitment to our company values: Value the Voices, Think Forward, Take it On, Create Moments and Live your Passion.
The organization requires all employees to obtain and maintain the Experience Columbus Insider (ECI) accreditation.

Nice To Haves

Experience supporting a sales team, a plus
Experience working with landing pages or microsites, a plus
Highly organized, with the ability to handle multiple priorities and demonstrate effective time management skills.
Exceptionally attentive to the details.
Flexibility and adaptability as company and departments priorities shift and change.
Graphic design skills and working knowledge of Canva and Photoshop are a plus.
Experience in the hospitality, tourism and/or event management is a plus
Experience working with a Destination Marketing Organization (DMO) or hotel is a plus
Demonstrates strong written and verbal communications skills.
Demonstrates flexibility and openness to new ideas, and different perspectives.
Demonstrates the ability to work independently but also can be a collaborative team member.
Demonstrates a strong commitment to fostering a culture of innovation and collaboration.
Demonstrates a strong commitment to Diversity, Equity, Inclusion and Accessibility.

Responsibilities

Convention Sales Marketing Management: Successfully manages Sales marketing projects through the pipeline by coordinating timelines, deliverables, approvals and stakeholders, in our project management system, to ensure projects are completed on time.
Lead, produce, and project manage sales projects as assigned by Marketing Director, including sales newsletters, email campaigns and social content.
Create, update, edit, and proof print electronic marketing materials to support convention sales' goals, including collateral, presentations, bid books, videos, etc.
Write and edit copy for email campaigns, social media, and website content, ensuring messaging is on-brand and aligned with marketing and sales goals.
Research the client/group prior to site visits and develop custom marketing presentations tailored to their needs, working with the Marketing Director and assigned sales team member.
Support convention sales tradeshow and event planning and execution, including marketing tactics, collateral, and pre- and post-show communications.
Manage website content updates and edits, working with the Marketing and Web Director to ensure pages remain current, accurate, and optimized.
Manage marketing-related CRM functions (e.g., Simpleview), including list pulls, email segmentation, and campaign tracking in support of sales outreach.
Attend trade shows and other client-facing meetings and events as needed, within and outside of business hours.
Services Marketing Management: Successfully manages Destination Service marketing projects through the pipeline by coordinating timelines, deliverables, approvals and stakeholders, in our project management system, to ensure projects are completed on time.
Research and present new ideas for attendance building materials, tools and communication methods for adoption for consideration by team.
Manage group welcome program materials including window clings, micro-sites, group welcome graphics, banners, maps, calendar of events, Attendee Savings Pass, etc.
Present marketing offerings to clients and execute marketing tactics to support attendance building, and other initiatives as needed.
Coordinate with event planners or association marketing teams to facilitate collaboration with Experience Columbus’ marketing team in preparation for upcoming conventions or events.
Attend client-facing meetings and events as needed, within and outside of business hours.