Marketing Manager

Danaher • Austin, TX

35d • $135,000 - $150,000 • Remote

About The Position

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible. Come join our team as the Marketing Manager NACO (North America Commercial Organization). You will support the NACO product marketing team to develop and implement strategies to strengthen Beckman Coulter’s presence in the core laboratory market and achieve annual revenue and strategic objectives. You will partner with the Sales organization to drive the execution of downstream marketing tactics, develop programs and tools in support of the strategic priorities to the North America market. You will collaborate extensively with Global Marketing, Business Units and Medical Scientific Affairs representing the Voice of Customer and Sales to provide input for consideration in product road maps and innovative marketing approaches. You will be a part of the North America Marketing team and report to the Director, NACO Product Marketing. If you thrive in a high paced, creative role and want to work to build a world-class marketing organization—read on.

Requirements

• Bachelor’s degree at minimum in a scientific discipline, MA or PhD is preferred.
• Must have six or more years of professional experience in marketing for clinical diagnostics commercial marketing (ideally in hematology, urinalysis, immunoassay and automation/clinical IT markets).
• This would include extensive cross functional experience leading global marketing programs, product launch, analytics and sales enablement outcomes and client services.
• In-depth understanding of the IVD industry, FDA, medical laboratory environment, and hospital stakeholders.
• Commercial experience, ideally with a focus on market development, downstream marketing and/or sales.
• This position is US remote based with up to 25% travel, including both domestic and international locations.
• Occasional requirements include walking, sitting, standing, and handling objects.
• Travel by car and air is necessary, with potential long wait times.

Nice To Haves

• MA or PhD is preferred.

Responsibilities

• Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s core laboratory solutions, including launching new products in developing and established markets.
• Manage the full product life cycle from pre-submission through commercial readiness, market development, launch, and achievement of post-launch targets.
• Monitor target markets and analyze performance data to implement strategies that move customers through the buying cycle, including sales playbooks, promotions, and customer communication, while providing inputs for forecasts and demand planning.
• Architect and execute market expansion and development strategies for the installed base upon new assay and product launches, achieving annual revenue targets and enabling the sales organization through critical sales campaigns with strategic stakeholders.
• Engage with key thought leaders and sales teams by gathering VOC and market insights, staying current on industry trends and competitive activity, and facilitating seamless communication and innovative tools to drive sales success.

Benefits

• Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
• The salary range role is $135,000 - $150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level