Marketing Manager (Hospital)

Trinity Health•Fort Lauderdale, FL

5d•Onsite

About The Position

Locally manage the marketing strategies for Holy Cross Health Florida hospital, its ambulatory sites and service area. Has oversight of one or more marketing specialists to assist with marketing efforts. Reports to Director of Marketing & Communications. This role is responsible for independently managing operational marketing work and closely coordinating with internal/external communications and the digital team. Creates strategic marketing plans that align to business and growth plans. Provides ongoing leadership with President & CEO, physicians, service line leaders and other key stakeholders. Has thorough knowledge of integrated brand marketing, digital marketing, event management and the planning/execution of marketing strategies. Simultaneously manages multiple projects and coordinates monthly ROI tracking reports. Provides writing expertise including conducting interviews for articles, writing, editing, proofreading, project management, social media and web content.

Requirements

Bachelor's degree in English, journalism, communications, marketing, public relations or related field or an equivalent combination of education and experience
Seven (7) to ten (10) years of progressive experience managing in marketing for complex/matrix organizations.
Proven ability to work with leadership teams and Physicians and within complex matrix organizations.
Ability to lead staff.
Must be self-motivated, self-directed, proactive and solution-oriented in approach to work and serving the needs of internal and external clients and audiences.
Excellent written and verbal communication skills.
Ability to manage several projects simultaneously and independently under strict deadlines.
High-level planning, organization, and prioritization skills in the areas of needs assessment, project management, budgeting, and tactical execution.
Digital platform and computer skills proficiency.

Nice To Haves

Healthcare experience is preferred.

Responsibilities

Implements hands-on marketing work while managing and developing team members, balancing direct contribution with delegation and mentorship responsibilities.
Has oversight at a regional and/or statewide level regarding specific marketing tactics including but not limited to service line marketing, digital marketing, CRM strategy or event marketing.
Develops and deploys plans and strategies with President/CEO, Marketing and Communications leaders, Service Line Leaders and key physician groups that support growth of the organization.
Responsible and accountable for marketing budget. Monitors adherence to budgets and recommends budget adjustments when appropriate.
Leads digital marketing acquisition campaigns, working with the Marketing and Communications team.
Analyzes marketing performance data, ROI metrics, and competitor activity to inform strategy and optimize campaign effectiveness.
Seamlessly coordinates with social media, PR and internal communications teams to provide effective promotional solutions.
Demonstrates management level knowledge and is able to effectively articulate marketing objectives and strategies to internal and external audiences.
Leads marketing support around community events, working with Marketing Specialists and team.
Identifies/manages new marketing opportunities in the community.
Identify market challenges/opportunities and integrate into plans for departments, programs and services.
Plans, deploys, manages and optimizes strategic brand and service line campaigns, coordinating with agency media buyer as appropriate.
Provide management level writing and proofing skills for a variety of correspondence reports, minutes and other assignments as needed.
Provides managerial and editorial oversight for local branded design, working with director as needed.