Marketing Manager

HealthCorps • Cleveland, OH

18d • $60,000 - $75,000 • Remote

About The Position

We're seeking a strategic, hands-on Marketing Manager to lead and evolve HealthCorps' marketing function. You'll serve as the organization's primary marketing lead, partnering closely with senior leadership to execute an integrated marketing strategy, managing external creative partners, and functioning as the communications hub for a distributed team. This role sits at the intersection of brand strategy and hands-on execution and comes with a high degree of autonomy and ownership.

Requirements

• 3-5 years of marketing experience spanning both strategic planning and hands-on execution
• Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization
• Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes
• Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact.
• Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems
• Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent)
• Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further
• Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers
• Strong project management skills; able to independently own multiple workstreams without losing momentum or detail
• Exceptional written communication skills across formats, from punchy social copy to long-form donor communications
• Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well

Nice To Haves

• Experience in a startup or lean-team environment where you've built and owned a marketing function — or a large corporate marketing team where you developed a strong foundational skill set and are now ready to own something independently
• Familiarity with Canva, Viva Engage, Bloomerang, or similar platforms
• Experience marketing to or partnering with corporate brands; understanding of how corporate social responsibility (CSR) and cause marketing budgets intersect with nonprofit partnerships is a meaningful differentiator
• Background in health, education, or youth-serving sectors

Responsibilities

• Brand Execution & Identity: Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints.
• Content Strategy & Storytelling: Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral.
• Integrated Campaign Development & Execution: Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach.
• Digital Asset Management (DAM): Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible.
• Email Marketing & CRM Communications: Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline.
• Events & Sponsorship Marketing: Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams.
• Analytics, Reporting & Optimization: Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected.
• Marketing Intern Program Management: Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers.
• Agency & Vendor Management: Source, brief, and manage external creative partners, ranging from designers to photographers and videographers to copywriters to produce high-quality work without a full in-house creative team.

Benefits

• Generous Paid Time Off (PTO) to relax, recharge, and take care of what matters most
• Medical, Dental & Vision Insurance to keep you and your family healthy
• Life Insurance coverage for added peace of mind
• A 401(k) with company match to help you plan for the future
• Additional ancillary benefits tailored to fit your lifestyle and needs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees