Marketing Manager - Retail

PA Options for Wellness•Harrisburg, PA

About The Position

The Marketing Manager develops and executes strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth across retail dispensary locations. The role supports and creates promotional campaigns, manages digital content, coordinates events, and ensures consistent branding across consumer touchpoints. The position manages social media strategy and content, monitors audience engagement and performance, and works with internal teams to keep communications accurate and aligned with organizational goals. It develops retail campaigns and promotions, uses data to inform promotional strategy, supports product visibility and digital menus, and creates targeted SMS and email campaigns. It also helps maintain promotional website content and patient usability. The Marketing Manager plans and supports community events and educational programs, represents the organization at outreach opportunities, creates outreach materials, and manages branded promotional items. Administrative work includes maintaining campaign and event records, assisting with budget tracking, monitoring customer reviews, and participating in market research. The role may require travel to off-site events and work outside core business hours, including occasional nights, weekends, and holidays.

Requirements

Bachelor's degree in communications, marketing, public relations, journalism, media studies, or a related field; comparable combinations of skills and experience are also considered.
1–3 years of professional experience in social media management, marketing, or a related field.
Demonstrated ability to create and manage content across multiple digital platforms.
Strong understanding of social media platforms, trends, and best practices, including Facebook, Instagram, X, LinkedIn, and TikTok.
Proficiency in content creation, including basic graphic design, photography, and short-form video.
Knowledge of digital marketing tools and scheduling platforms, such as Canva, Hootsuite, Buffer, and Meta Business Suite.
Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.
Excellent public speaking and presentation skills for community engagement and outreach events.
Ability to plan, organize, and execute events and campaigns independently or as part of a team.
Ability to build and maintain positive relationships with community partners and stakeholders.
Familiarity with email marketing platforms and basic website content updates.
Strong attention to detail, time management, organizational, analytical, and problem-solving skills; ability to meet deadlines.
Ability to analyze data and interpret social media or outreach metrics to evaluate performance and inform improvements.
Cultural competence and ability to work effectively with diverse populations and community groups.
Ability to identify target audiences and propose marketing campaigns, and to work independently and collaboratively toward company goals.
Advanced computer skills, including Microsoft Office and Adobe suites.
Ability to sit or stand for extended periods while working at a computer or attending events.
Ability to lift and carry event supplies, display items, or promotional-material boxes, typically up to 25 pounds.
Comfort with travel to off-site community outreach events, setting up and tearing down event displays, and navigating indoor and outdoor environments in varying weather conditions.
Valid driver's license with a clean driving record.
Manual dexterity to operate standard office equipment, including a computer, camera, and phone.
Availability to work outside core business hours for meetings, events, or customer relations, including occasional nights, weekends, and holidays.

Nice To Haves

Coursework or certifications in social media management, digital marketing, or community engagement.
Experience planning and executing community events, educational workshops, or public engagement initiatives.
Experience with Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar tools and platforms.

Responsibilities

Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, X, LinkedIn, and TikTok.
Create and schedule brand-aligned social media content, including posts, graphics, videos, and stories.
Monitor social media trends, audience engagement, and community feedback; respond to messages, comments, and inquiries professionally and promptly.
Track social media analytics and performance metrics and adjust strategies to improve reach, engagement, and conversions.
Collaborate with internal teams to ensure messaging is accurate, timely, and aligned with organizational goals; stay current on platform changes, best practices, and digital tools.
Develop and implement retail marketing strategies for holiday campaigns, in-store promotions, and product launches.
Analyze data to develop promotional strategies that maximize gross margin, increase patient retention, and grow new patient count.
Partner with third-party platforms to optimize product visibility and placement; update digital menus in a timely manner.
Create promotional content for featured products and deploy targeted SMS and email campaigns to drive traffic and conversions.
Monitor competitors and coordinate flash deals to drive traffic.
Assist with photography, videography, and content capture at events for digital promotion.
Maintain consistent messaging and branding across platforms and communications.
Ensure promotional campaigns appear on the website with optimized landing pages and SEO-friendly content, and work to keep the website optimal for patient use.
Plan, coordinate, and promote community events, workshops, and educational programs; support third-party events and programs.
Represent the organization at community events, meetings, and outreach opportunities.
Create outreach materials such as flyers, brochures, presentations, and event invitations.
Gather and assess community-event feedback and incorporate learnings into future planning.
Manage ordering, inventory, and distribution of branded promotional items for outreach events and marketing campaigns.
Maintain organized records of events, social media campaigns, and partnership activities.
Assist with budget tracking for outreach events and digital marketing tools.
Monitor and respond to customer reviews to enhance brand reputation.
Participate in and lead market research initiatives when needed; perform other duties as requested.
Travel to off-site outreach events and help set up and tear down event displays as needed.