Retail Marketing Manager

Eaton Corporation•Smyrna, GA

10h•$113,000 - $165,000•Onsite

About The Position

Eaton’s ARS division is currently seeking a Retail Marketing Manager. The expected annual salary range for this role is $113000 - $165000 a year. This salary information is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. Primary Function: Develop and execute strategic retail and E-Commerce marketing plans that support sales growth, strengthen customer relationships, and drive market share within the retail channel. Serve as the liaison between Sales, Product Management, Marketing Communications, and key retail customers to ensure successful execution of marketing programs, new product introductions, promotions, and merchandising initiatives.

Requirements

Bachelor's degree from an accredited institution.
Minimum 5 years of experience in retail marketing, channel marketing, sales, or related roles supporting major retail accounts
Minimum 2 years E-Commerce experience
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.
No relocation benefit is being offered for this position. Only candidates residing within a 50-mile radius of Peachtree City, GA or Smyrna, GA will be considered. Active duty military members are exempt from this geographical area limitation.

Nice To Haves

Experience supporting Lowe's, The Home Depot, Menards, Amazon, or other national retail accounts.
Experience with retail merchandising, category management, and shopper marketing.
Digital marketing and E-Commerce experience.
Ability to analyze market data and translate insights into actionable growth strategies.
Experience leading cross-functional teams and managing multiple projects simultaneously.
Experience developing and executing marketing programs within a big-box retail environment.
Strong project management, communication, and analytical skills.
Proficiency with Microsoft Office Suite, including advanced Excel skills.

Responsibilities

Develop and execute omnichannel marketing plans that drive traffic, conversion, and sales growth across retailer websites and in-store environments
Partner with retailer E-Commerce teams to optimize product content, digital shelf presence, search visibility, enhanced content, and online merchandising programs
Lead the planning and execution of in-store merchandising, promotions, and retailer-specific marketing campaigns
Partner with Retail Sales Managers and Account Managers to identify growth opportunities and develop programs that increase sales and market share
Develop and execute retail launch plans for new product introductions, ensuring alignment across sales, marketing, operations, and product management teams.
Support category management initiatives and line review presentations with key retail customers
Analyze competitive activity, retail trends, and market data to identify opportunities and recommend strategic actions
Develop and manage promotional programs, measuring effectiveness and communicating results and recommendations to Marketing Programs Manager and Sales team
Create impactful point-of-purchase materials, packaging, digital assets, and merchandising solutions
Partner with agencies and retail media networks to plan, launch, and optimize campaigns across platforms such as Home Depot, Lowe's, Amazon, Walmart, and other key retail channels.
Provide leadership and development for direct reports while fostering collaboration across internal and external stakeholders
Additional responsibilities as assigned