Marketing Manager

SOL Mental Health•Colorado Springs, CO

9d•$90,000 - $100,000•Onsite

About The Position

SOL Mental Health is looking for a Healthcare Marketing leader to help propel their brand, story, and growth. They aim to do things differently in mental health care, setting a new bar for excellence. SOL Mental Health is a fast-growing, multi-state outpatient mental health group focused on expanding access to high-quality therapy and psychiatry. The Marketing Manager will play a critical role in this mission by developing and executing integrated marketing strategies, overseeing external partners and vendors, and building scalable systems and infrastructure. This role offers meaningful ownership from day one with a path for career growth, ideal for someone energized by building, scaling, and mission-driven work with a high-performing team.

Requirements

7+ years of progressive experience in marketing, content, digital, or communications — with clear examples of execution and strategy.
Exceptional writing and editing skills; strong instincts for brand voice, clarity, and audience.
Hands-on experience with email marketing platforms.
Working knowledge of SEO — understanding keywords, on-page optimization, and content strategy.
Experience managing organic social accounts across at least two platforms.
Demonstrated comfort using AI tools (ChatGPT, Claude, or similar) in a professional setting.
Strong project management skills; ability to juggle multiple workstreams to completion.
Ability to work cross-functionally with growth, operations, clinical, and leadership stakeholders.
Experience managing contractors, agencies, or direct reports, including oversight of deliverables.

Nice To Haves

Background in growth marketing, content, digital marketing, or communications.
Healthcare or health-adjacent experience.
Managed contractors or small teams before.
Knows how to make content useful, not just plentiful.
Systems thinker who quickly gets to the root of issues and loves solving problems.
Jazzed by seeing something created have sustainable impact and quick to celebrate peers.

Responsibilities

Develop and oversee SOL’s organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels.
Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL’s digital presence.
Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution.
Oversee and expand website content strategy and optimization efforts to support patient acquisition, referral growth and brand consistency.
Develop scalable sales enablement strategies (e.g., marketing playbook) that supports the business development team.
Partner with business development leaders to build sales materials for outreach campaigns to support their efforts to establish provider relationships: outreach sequences, leave-behinds, digital assets, event support.
Build plug-and-play marketing playbooks for new care center openings.
Build and manage email marketing campaigns to the referral provider network in partnership with regional leaders.
Develop patient cultivation journeys — nurturing the audience that already loves SOL and drives word-of-mouth referrals.
Create standardized processes and frameworks, including templates, sequences, and reporting, so campaigns become repeatable, to support scalability.
Develop and activate SOL's organic social strategy; creating plans to increase followers and engagement.
Repurpose existing content across platforms so what is created travels further.
Use AI tools fluently and practically to accelerate content creation, campaign development, and reporting.
Help build, maintain, and improve SOL's AI marketing agents.
Flag where AI is helping and where it isn't; bring ideas for how to use it better.