Marketing Manager

Haley Automotive Group•Richmond, VA

10d•$80,000 - $100,000•Hybrid

About The Position

Haley Automotive Group is seeking a mission-minded Marketing Manager to lead their internal marketing team, oversee day-to-day marketing execution, and help drive strategic decisions. The company's mission is to be the best provider of automotive needs through continuous development of people, products, and processes, creating satisfied, lifetime customers. Core values include honesty, integrity, responsibility, and respect, along with a heart for community service. Haley Automotive Group has a Haley Gives Back Program that allows employees to volunteer in the community on company time and contributes over $250,000 annually to local charities, including being the presenting sponsor of the American Cancer Society’s Cattle Baron’s Ball.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of marketing experience in the automotive industry.
Experience leading or supervising a team.
Strong understanding of both variable and fixed operations marketing.
Proficiency in GA4, CRM and CDP platforms, paid search, SEO, Meta Ads Manager, and website platforms.
Confident leader capable of keeping a team organized, accountable, and focused on results.
Ability to manage multiple stores, vendors, and deadlines.
Data-driven mindset.
Strong ROI analysis and reporting skills.
Ability to translate insights into clear strategic recommendations.
Excellent communication skills.
Keen eye for detail and brand consistency.

Nice To Haves

Familiarity with OEM advertising guidelines.
Familiarity with FTC regulations.
Familiarity with inventory feeds.
Familiarity with traditional media planning and buying.

Responsibilities

Lead and manage the internal marketing team's day-to-day execution, including task prioritization, coaching, and cross-training to ensure backup coverage.
Review team deliverables for accuracy, compliance, and brand consistency before submission to leadership or stores.
Contribute to overall marketing strategy and introduce new ideas.
Analyze marketing data across variable and fixed operations to track ROI, identify trends, and uncover opportunities.
Deliver monthly reports with clear recommendations to guide strategic decisions.
Set the direction for paid search, SEO/GEO, and social media across variable and fixed operations, collaborating with the internal team and vendors on strategy.
Review performance to identify optimization opportunities and hold the team and vendors accountable for results.
Regularly provide recommendations to leadership regarding marketing performance.
Guide the strategy and oversee execution for dealership websites, inventory feeds, third-party listing platforms, website tools, and marketing vendors.
Utilize performance data to enhance user experience and lead generation, making decisions on investment and optimization.
Hold vendors accountable for deliverables and ROI.
Own the media and content calendar for promotions, events, and campaigns, using the internal Media Planner tool to track budgets.
Lead the management of manufacturer co-op budgets and submissions to ensure full utilization of co-op funds.
Drive the strategy and oversee execution of targeted email and SMS campaigns for sales, service, and retention using CDP and CRM tools.
Use performance data to refine audiences, messaging, and timing for campaigns, and report results to leadership.
Support the traditional marketing strategy, including TV, radio, streaming/OTT, print, billboards, and direct mail, by coordinating execution, evaluating media plans, tracking performance, and recommending adjustments.
Ensure all variable and fixed operations advertising, websites, pricing, offers, and disclaimers comply with OEM guidelines and FTC and state advertising regulations.
Lead regular compliance reviews and hold the team and vendors accountable for corrections.
Drive the strategy and execution of online reputation management.
Guide creative development for digital and print materials.
Represent Haley Automotive Group at community events as needed.