Marketing Manager

Aston Carter•Louisville, KY

5d•$33 - $39•Onsite

About The Position

We are seeking a dynamic Marketing Manager to lead the development and execution of marketing strategies that align with our company's objectives and growth targets. This role involves refining brand messaging, managing content creation, and optimizing digital marketing efforts across multiple platforms.

Requirements

5+ years of digital marketing experience.
Exceptional written communication skills with the ability to adapt tone and style to different audiences and platforms.
Advanced copywriting and editing ability, ensuring clarity, conciseness, persuasiveness, and grammatical accuracy.
Strong understanding of digital marketing fundamentals, including content marketing, social media, email marketing, basic SEO, and event coordination.
Familiarity with sales processes and the ability to create copy and materials that support lead generation and conversion.
Proficiency with common marketing tools such as email marketing platforms, social media schedulers, event platforms, basic CMS, and analytics tools.
Ability to interpret performance data and translate insights into actionable improvements in copy, content strategy, sales support, and event marketing.
Strong organizational and project management skills, with the ability to prioritize effectively within limited weekly hours.

Nice To Haves

Business-to-business marketing experience.
Proficiency in Indesign and iMovie is highly preferred.
Experience in marketing strategy, marketing management, marketing campaigns, social media, PowerPoint, project management, advertising, product marketing, marketing coordination, and graphic design.

Responsibilities

Develop and execute marketing plans that align with company objectives and growth targets.
Define and refine brand messaging, tone of voice, and content guidelines across all marketing assets and digital platforms.
Identify key audiences, channels, and campaigns to maximize impact within a limited time commitment and budget.
Write, edit, and proofread clear, engaging, and persuasive copy for websites, landing pages, email campaigns, social media, blogs, and digital ads.
Create content calendars for social media, email, and other digital channels, ensuring a consistent and strategic flow of communication.
Repurpose and optimize existing content for different platforms and audiences while maintaining brand voice.
Manage and schedule content across key digital platforms, such as website CMS, email marketing tools, LinkedIn, Instagram, Facebook, and more.
Implement basic SEO best practices in web and blog copy to improve visibility and organic traffic.
Track performance of campaigns and content using relevant tools and report on key metrics.
Use insights to refine messaging, targeting, and content strategy.
Test and iterate on subject lines, calls to action, and formats to improve engagement and conversions.
Collaborate closely with leadership to gather input and translate it into clear marketing messages.
Maintain a strong, consistent brand voice across all customer touchpoints.
Support internal communication needs with well-crafted, concise copy as needed.
Partner with the sales team to understand target audiences, key messages, and pipeline priorities.
Develop sales enablement materials such as one-pagers, pitch decks, email templates, case studies, and product sheets.
Support lead generation and nurturing through well-crafted copy for outreach campaigns, follow-up sequences, and event-related offers.
Provide clear, concise messaging and collateral to help sales teams move prospects through the funnel more effectively.
Create and train sales consultants on brand messaging and materials.