Marketing Manager - Mining

Weir

10h•Hybrid

About The Position

We are a global leader in mining technology for a sustainable future, helping our customers extract resources more efficiently and sustainably. Our planet’s future depends on the transition to renewable energy, which requires the metals and minerals our customers deliver. We collaborate with mines worldwide to optimize resource extraction, energy usage, water management, and waste reduction, driving the shift towards smart, efficient, and sustainable mining. This role offers the opportunity to make a significant impact by solving real-world challenges, applying skills to deliver meaningful results, working with purpose, learning daily, and contributing to a more sustainable future.

Requirements

7+ years of B2B marketing experience in mining, industrial, or engineered products environments
Proven ownership of complex new product launches and go-to-market programs
Experience operating in global, matrixed organizations with multiple stakeholders
Strong strategic planning, execution discipline, and commercial acumen

Nice To Haves

Experience supporting technical or engineered mining products
Familiarity with marketing automation, CRM, and digital performance analytics
Experience working closely with regional sales and marketing teams
Background in agency or external subject matter expertise in marketing strategy and tactics

Responsibilities

Develop and own the global marketing strategy for Weir’s ESCO Mining portfolio, translating product and commercial priorities into integrated product-line and channel strategies.
Lead the daily execution of marketing strategies to ensure measurable commercial impact.
Lead marketing strategy and execution for new product launches within the Mining segment, partnering closely with Product Management and Product Launch Champions.
Act as the primary marketing interface with Product Management, Sales, and Regional Commercial teams, ensuring alignment and consistency in go-to-market execution and internal communication.
Serve as Marketing Lead for Social Media, Trade Publications, and Direct Sales Team channels, advising on website, SEO, tradeshows, and dealer network needs in collaboration with other marketing managers.
Collaborate with regional teams to adapt global marketing strategies to local go-to-market needs while maintaining brand consistency and supporting sales readiness with impactful marketing packages.
Manage and develop the Marketing Specialist to enable execution, automation, and ongoing optimization of marketing activities.
Travel approximately quarterly to core mining regions to support regional strategies and stakeholder engagement.
Demonstrate 100% commitment to our zero harm behaviors in support of our drive towards developing a world-class safety culture.