Marketing Manager

Sync.com•Dallas, TX

2d•Remote

About The Position

Sync is seeking a marketing leader who understands the importance of measurable results over vanity metrics. The ideal candidate has experience managing campaigns, optimizing conversion rates, and improving existing marketing programs through data-driven testing and analysis. This role involves hands-on work, including writing copy, managing ad strategies, and analyzing landing page performance, while also possessing the ability to step back, set strategy, and lead a team. The position requires a blend of marketing expertise, data analysis, and technical capability, with a focus on driving growth and revenue. During the first 90 days, the Marketing Manager will conduct a comprehensive audit of ad accounts, landing pages, email sequences, conversion funnels, and attribution models. The goal is to identify areas for improvement, present a strategic plan, and begin implementing changes to optimize performance.

Requirements

5-8 years in digital marketing with at least 2 years managing paid acquisition.
SaaS experience strongly preferred.
Experience with B2B, B2C, or prosumer marketing.
Strong writing skills for headlines, ad copy, landing page copy, and email subject lines.
Performance-obsessed mindset, focusing on ROAS, CPA, conversion rate, and MRR impact.
Technically capable in building landing pages in HubSpot, setting up conversion tracking in GTM, pulling reports from GA4, and troubleshooting attribution.
Analytically rigorous, with the ability to segment data and identify trends beyond topline numbers.
Opinionated but adaptable, willing to test opinions and change approach based on data.
Organized with the ability to manage multiple campaigns across channels and document processes.
Curious and proactive in staying updated on marketing trends, studying competitors, and testing new platforms.

Nice To Haves

Experience managing six-figure monthly budgets.
Experience with HubSpot CMS.
Experience with Google Tag Manager (GTM).
Experience with attribution modeling.

Responsibilities

Own the full acquisition journey from first click to paid conversion, including paid search, paid social, SEO, email, landing pages, and CRO.
Manage significant paid acquisition budgets across multiple markets (US, Canada, international) using Google Ads, Meta, and Bing, optimizing weekly based on ROAS, CPA, and LTV.
Build high-converting landing pages, including writing copy, briefing design, and building in a CMS (HubSpot).
Lead the CRO program by maintaining a backlog of hypotheses, prioritizing tests by impact, and continuously running A/B tests.
Drive email and lifecycle marketing through nurture sequences, onboarding flows, re-engagement campaigns, and upgrade nudges.
Lead and develop a Marketing Coordinator and grow the team over time, setting clear expectations and holding individuals accountable.
Own and analyze data from GA4, HubSpot reporting, ad platform analytics, and attribution modeling to extract insights and answer performance-related questions.
Collaborate closely with product, sales, and customer success teams to ensure marketing efforts align with overall business goals.