Marketing Manager

Hackensack Meridian Health•Iselin, NJ

2d•$133,120•Hybrid

About The Position

Our team members are the heart of what makes us better. At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community. We are seeking a dynamic and forward-thinking Network Marketing Manager to serve in a critical, dual-focus role. This leader will act as the primary marketing partner for our flagship hospital, Hackensack University Medical Center, and Palisades Medical Center, while simultaneously championing the growth of service lines across the network, such as Urology and others. This is a leadership opportunity for a data-driven marketing expert to make a tangible impact by connecting our communities and physicians with world-class care. We are looking for a proven leader who can bring a fresh, strategic perspective to our unique, high-demand environment. As the dedicated marketing partner for HUMC and PMC, you will work directly with hospital leadership to understand their priorities and translate network-wide goals into site-specific, effective marketing initiatives. Equally important is translating MarComm priorities into site and service line efforts that build upon regional and national awareness, drive volume and growth, increase physician referrals, and support content generation to fuel SEO/AIO/GEO discoverability. The ideal candidate will own the marketing plan from conception to execution, demonstrating exceptional strategic thinking, project management skills, and a keen analytical mindset. Understanding the patient journey, targeting, segmentation, diverse media strategies, and a test-and-learn approach are key to success. You will be a master of multitasking and incredibly organized, with the sophisticated people skills required to collaborate with and influence a variety of stakeholders, from physicians and hospital executives to our internal creative and digital teams. The ability to craft compelling stories, identify powerful patient testimonials, and develop polished, data-driven presentations contribute to success in this role. This position offers a hybrid schedule, requiring a weekly presence at Hackensack University Medical Center, Palisades Medical Center, and our Metropark corporate office in Iselin to foster these critical leadership and team relationships and drive initiatives forward. If you are a results-oriented marketing leader with a passion for data, a talent for storytelling, and a desire to contribute to a healthier community, we invite you to apply.

Requirements

Bachelor's degree in Marleting, Business Administration or related health field.
Minimum of 7 years of experience in Consumer Service Marketing and/or Product Management.
Excellent written and verbal communication skills.
Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Nice To Haves

Master's degree in Business Administration or related field.
Healthcare industry and/or hospital marketing experience.

Responsibilities

Develop a marketing plan and ensure progress is communicated through leadership.
Ensure data is used to support market planning and to identify market share development opportunities.
Effectively implement advertising plans and ensure direct outreach efforts show measurable impact on awareness and HMH and hospital collateral supports positioning strategy.
Ensure a data-driven dashboard is reported.
Partner with a team to drive reputation through key opinion leaders and where community needs are greatest.
Identify strategic venues and opportunities to host experiential marketing events to educate and drive awareness in the community.
Complete and approve marketing plans and ensure positioning and progress in the marketplace are clear.
Communicate progress regularly to management/stakeholders and achieve annual marketing milestones. Identify research requirements to support marketing plans and identify market area development opportunities.
Write original print and online content for a variety of marketing communication materials, including brochures, sell sheets, case studies, advertising, websites, newsletters, e-mail campaigns, and voiceover scripts.
Serve as project manager for client requests; organize the account team(s), develop a plan with domain representatives, execute the plan, measure results, and communicate with the client.
Work with marketing leadership to drive the marketing plan and ensure effective implementation of the plan.
Design marketing strategies to support brand positioning; maintain responsibility for consistent execution of brand across all marketing and communication vehicles.
Motivate and engage non-marketing team members on protecting and promoting the brand and affiliated physicians.
Advise on digital communications strategies consistent with organizational priorities and strategies.
Create plans to promote strategic programs through Network assets.
Create social media marketing, email marketing campaigns, and videos.
Monitor webometrics and prepare regular reports.
Track, analyze, and report on relevant data and metrics as needed and/or requested. Develop, recommend, and/or implement actions or process improvements as appropriate.
Involved in the development and/or management of budget for assigned areas.
Regularly monitor relevant key financial indicators and performance metrics, modifying business activities where needed in response to changing financial situations.
Complete all other assigned duties and projects in a timely fashion.
Other duties and/or projects as assigned.
Adheres to HMH Organizational competencies and standards of behavior.